Panera has continued been an industry advocate for additive accuracy – removing antibiotics from its craven accumulation all the way aback in 2004, ablution its apple-pie aliment action in 2016, committing to slow-growing chickens and so on.
Today, the aggregation takes its aing footfall against abounding card accuracy – announcement the accomplished atom agreeable of its breads on its menus. The acknowledgment includes all breads that are over 50% accomplished grain, with confined labels for accomplished atom per slice, cycle or bagel, as able-bodied as accomplished atom allotment of these items. The accomplished atom labels, clashing the calorie counts, are not required. But Panera admiral accept the adventure fits the brand’s charge to transparency.
“What’s important for us is that, in adjustment to be transparent, you accept to be accessible and honest. You could characterization article accomplished grain, but that doesn’t beggarly it’s 100% accomplished grain. We capital to be as honest as accessible so our consumers knew absolutely what they were accepting and so, to us, including the allotment was additionally very important,” said Sara Burnett, administrator of wellness.
According to Nation’s Restaurant News, the appellation “whole grain” was featured on 40% added airheaded in 2015 than it was in 2011. Still, added than bisected of the country’s top restaurant chains don’t action a accomplished atom option. Or, those that affirmation to do so may be accidentally misleading. A aliment is clearly classified as “whole grain” by the FDA if it offers 50% or added accomplished atom content, so agreement like “multigrain” and “made with accomplished grains” don’t count. This can be ambagious for consumers, according to Panera CEO Blaine Hurst.
“When you see article is fabricated with accomplished grains, you’re d that it has advantageous properties. That’s not necessarily the case. You can use a nominal bulk and still say it was fabricated with accomplished grains,” he said. “We are not calling any brands out. We aloof acquainted like the customer could be abashed by some of the labeling that’s out there, so we’ve taken it aloft ourselves to add the labels. We anticipate this is important information.”
With this move, Panera leverages its position as a bakery/café abstraction to accommodated a assemblage of customer demands, including added demands for accomplished grains, convalescent foods and cleaner labels. Recent analysis from NPD Group finds that 52% of consumers are gluttonous to add added accomplished grains to their diets, for example, while accomplished grains top the account of attributes advised to be benign by consumers (84%), according to a analysis from the International Aliment Advice Council.
Panera has over 2,000 locations, and Hurst believes because of its footprint, the chain’s focus on bigger capacity has had a absolute appulse on the aliment industry as a whole.
“We serve 11 actor commons a week. We can admission the aliment arrangement in America for the better. We anticipate this is allotment of our obligation to our own consumers and allotment of a broader role above our cast to accomplish abiding the aliment we eat is both acceptable and acceptable for you,” he said.
Burnett adds that Panera has consistently looked to claiming the cachet quo in the industry, as illustrated by its apple-pie commitment, its antibiotic-free charge and now by alms added accomplished atom options than any added civic restaurant chain. Still, they accede it’s the consumers who are active these trends.
“Part of that is we accept added admission to advice about the aliment we consume. We don’t aloof eat for sustenance anymore, but it’s allotment of who we are and these trends are affective abundant quicker than in the past,” Hurst said. “We’re seeing added appeal for accomplished grains, and customer acknowledgment on these articles has been actual positive.”
“The appeal has been cogent abundant that we now accept six accomplished atom items on the menu,” Burnett added. “Not alone did we feel like this accomplishment was in band with our cast purpose, these articles accept becoming their atom on the menu.”
The action to validate accomplished atom articles and their percentages are done by Panera’s centralized diet team. Hurst adds that atom is an added cost, but Panera’s acquirement of the article is big abundant to accumulate it manageable. The bigger advance with this accomplishment comes with the company’s new agenda platform, alleged “Food Interrupted.”
‘Food Interrupted’ advocates for aliment arrangement change
In cooperation with Participant Media’s SoulPancake, ACE Agreeable and the Huffington Post, “Food Interrupted” – alive on Facebook Watch – marks Panera’s first-ever agenda belvedere aimed at accouterment added transparency. The account alternation appearance aliment leaders such as Marcus Samuelsson, Hannah Hart, Sam Talbot, Kevin Curry, Chris Cosentino and Rainn Wilson exploring capacity such as apple-pie capacity and amoroso consumption. The cold is artlessly to brainwash bodies on how to affect change.
“’Food Interrupted’ was an advance of time, abundance and aptitude for us. We acquainted like it fit our cast purpose, our adamant following of bigger eating, and it was aces of us to absorb the time to actualize this conversation,” Burnett said.
The alternation bliss off with “Grains Interrupted” (Oct. 16), followed by “Plants Interrupted” (Oct. 22), “Sugar Interrupted” (Oct. 29), “Eggs Interrupted” (Nov. 5), “Meat Interrupted” (Nov. 12) and “Clean Interrupted” (Nov. 19).
The episodes are not heavily Panera-branded and that is by design.
“We accept abundant assurance from our consumers. If we stick our cast on everything, I anticipate it would be destructive. That’s not our intent. This isn’t aloof about Panera,” Hurst said. “We artlessly appetite to be a allotment of a bigger movement – a following of bigger eating. We appetite to use storytelling to affect and acquaint bodies to accomplish bigger decisions.”
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