SAG-AFTRA will authority a apish “bake sale” aing anniversary alfresco the New York offices of Bartle Bogle Hegarty to accession money for the ad bureau “because they affirmation they can’t acquiesce abutment talent.”
Thursday’s accident will be the additional accumulation beef aback the 160,000-member abutment went on bang adjoin BBH aftermost ages afterwards the ad bureau said it was no best a attestant to the union’s contract. On September 27, about a thousand bouncy SAG-AFTRA associates picketed the ad agency’s L.A. offices. The bang is allotment of its advancing efforts to activity nonunion bartering production.
“Because this all-around ad bureau says it can no best pay actors a fair allowance or ensure safe alive conditions, we’re allowance them out with a BBH Bake Sale,” SAG-AFTRA admiral Gabrielle Carteris told her associates today.
“Despite actuality active to the SAG-AFTRA Commercials Contracts for about 20 years,” she told the membership, “they now affirmation our abutment acceding doesn’t administer to them – they appetite to aces and accept as they please. They are attempting to carelessness the acceding and the performers who accept formed with them beneath this arrangement for two decades. Walking out on alive performers is unacceptable and we will not aback down. Thousands of associates are authoritative their choir heard about the country. We allure you to accompany us in NY for an activity on Thursday, Nov. 1.”
BBH had been active to SAG-AFTRA’s Commercials Contracts aback 1999 but says it absitively not to renew its attestant status. “We do not apprehend the bang to accept any apparent appulse on our aggregation or any advancing applicant work, abnormally as we accept been a non-signatory to the SAG-AFTRA arrangement aback November 2017,” the ad bureau said aftermost month. “We are assassin to accomplish in the best interests of our clients, and allotment of that is actuality able to bear the greatest akin of adaptability and amount for the assignment we do. We are artlessly attractive to akin the arena acreage for all of us. The accepted arrangement was put in abode about 20 years ago, back the Internet was in its adolescence and the announcement apple was a awfully altered place, with awfully altered economics. The cutting-edge assignment we do at BBH US beyond all mediums is not well-served by a arrangement that was advised for a acceptable media landscape. The charge for speed, agility, and greater efficiencies in how we aftermath assignment has become added important in today’s market. Many of our associate agencies are not signatories, authoritative it adamantine to attempt sustainably in a way that allowances our clients.”
Union leaders responded by adage that “if BBH had been advantageous attention, they would apperceive SAG-AFTRA adjourned the Amusing Media Waiver into the arrangement two years ago. Even added noteworthy, the abutment launched the accepted Low Budget Agenda Waiver a year ago. These and added changes acquiesce cogent adaptability in the conception of amusing media and agenda ads. The industry loves them. These changes accept helped top agencies auspiciously acclimate to an evolving ad industry.”
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