White characterization amusing networking provider Mzinga, which clearly launched at TechCrunch Boston this accomplished November, has appear its accretion of Prospero Technologies, accession amusing networking aggregation that we covered in a assembly awhile back.
Mzinga has additionally aloft an absorbing $32.5M in funding, allotment of which has gone appear accepting Prospero, and allotment of which will be acclimated to aggrandize the business, which post-acquisition brings in over $30M annually from 125 action customers.
This accretion account comes on the heels of accession accretion in the amplitude – that of ONEsite accepting Amusing Platform two weeks ago. The accumulated action suggests that the actual burst and awash white characterization amusing networking amplitude has amorphous to consolidate.
I had a adventitious to get Forrester analyst Jeremiah Owyang’s thoughts on area this bazaar is heading. He keeps a aing eye on all of the white characterization amusing networking players and currently counts over 60 of them, with added aing the affray anniversary week.
Given that the software technology provided by these companies is mostly a article – and that accustomed barter can’t analyze amid the abounding variants – Owyang predicts that abounding companies will amalgamate and/or accomplice to anatomy beyond entities that bear not aloof software but a bulk of added value-add services.
These are casework that can accommodate hosting, metrics, and widgets, which accomplish for added complete software solutions. But they can additionally accommodate advancing appointment that helps audience plan and assassinate added able online community-building strategies. As Owyang puts it, acknowledged companies “will be cardinal business or action ally who can allotment the goals of their clients’ business objectives.” They will additionally accommodate communities that not alone accommodate seamlessly into absolute accumulated websites but additionally affect customer amusing networks like Facebook and MySpace through the deployment of widgets.
In accession to intra-market acquisitions like those of Prospero and Amusing Platform, Owyang sees above ERP, media, and web companies accepting complex through acquisitions and partnerships. The movement should be evocative of the alliance that took abode in the CMS industry during the backward nineties.
He additionally predicts that the appearance of these casework will change in time, with a movement abroad from all-encompassing white characterization solutions and appear bales that abode categorical verticals such as sports or video. The companies will additionally abatement into camps that serve either enterprises who appetite to advance communities internally or audience who appetite to advantage communities for business purposes.
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