Anthony “Top Dawg” Tiffith, the architect of arguably one of the best acknowledged absolute hip-hop labels in the music industry, afresh sat bottomward for an account with Billboard.
His flagship artisan and acutely one of the better rappers in the world, Kendrick Lamar, aing him.
While the “DAMN.” rapper generally speaks to the press, abnormally during anthology advance time, Tiffith rarely gives interviews or talks about his activity afore music.
But this time, he batten about growing up in the Watts adjacency of Los Angeles during the agitated ’70s, ’80s and ’90s and how he went from activity on the streets to aperture a home flat for bounded rappers.
Tiffith additionally talked about affair the aboriginal artisan he signed, Jay Rock, who’s put out alarmingly acclaimed albums such his 2011 admission “Follow Me Home” and 2015’s “90059.”
“Me actuality in the streets all my life, I adjudicator bodies appealing good,” said Tiffith. “Jay Rock is from my ‘hood, Nickerson Gardens. I was block him about and he hides, cerebration I’m aggravating to conduct him about some bulls—. I assuredly t him while he was accepting a haircut: ‘Yo, you rap. I’m aggravating to do this sh–.’”
Tiffith, forth with the advice of co-president Dave Free, started the West Coast-based characterization in 2004 and based on Nielsen Music sales and alive numbers, TDE has anchored 4.72 percent of R&B and hip-hop’s bazaar share.
Besides Lamar and Rock, the characterization additionally has artists like Schoolboy Q, whose albums were both a analytical and bartering success. Plus, Ab Soul, who’s additionally on the label, has accustomed annihilation abbreviate of a band following, while SZA’s “Ctrl” anthology is one of the best bashed about LPs of the year.
But with all of that success, Tiffith said he still gets compared to above Death Row Records co-founder Suge Knight, which is article he seems to resent.
“Have you apparent any of his qualities in me?” asked Tiffith afterwards the Knight allegory came up. “You’re not seeing me go crazy, assault on anybody, arrested every week. If they were talking about success, I would’ve been air-conditioned with that because he had abundant success. But they adjudicator us brothers like that. They put us all in the aforementioned box.”
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In addition allotment of the interview, Tiffith explained why he absitively to accessible up that home flat in the aboriginal place. It had to do with his uncle Mike Concepcion, who angry from a assemblage baton to a association activist with the advice of music.
In fact, Concepcion was amenable for putting calm the 1990 anti-violence song “We’re All in the Aforementioned Gang.”
As for Lamar, he said that Tiffith’s advice adored him and if it wasn’t for the TDE boss, the rapper wouldn’t’ apperceive how to handle all of the money and success he’s attained.
“You don’t get too abounding bodies like him this ancillary of the neighborhood,” the rapper explained. “A lot of motherf—– appetite to see you bottomward aloof like them. Or don’t appetite you to appear up like them. If it weren’t for him, I’d apparently be sitting about with this motherf—— money and face and belvedere and not accomplishing sh– because I didn’t accept the able advice to apperceive absolutely what to do and how to affect the aing kid.”
Apparently, association on Twitter were aggressive afterwards account about Tiffith’s appear up.
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