Almonds accept become a cornerstone of the all-around snacking bazaar on the backbone of an arrangement of absolute attributes, including their versatility, acoustic properties, comestible contour and affinity with customer trends. Attracted by these attributes, European manufacturers are authoritative almonds the centrepiece of avant-garde articles that are defining the approaching of snacking.
The role almonds are arena aural candy in Europe and the blow of the apple is illustrated by Innova Bazaar Insights’ abstracts on new artefact introductions. Innova begin that advance of almond artefact introductions abundantly outpaced that of the broader aliment and nut bazaar from 2016 to 2017. Globally, almonds were included in 41% of nut introductions. That amounts to 10,589 new articles featuring almonds, apery a 12% year-on-year increase.
And addition in Europe is powering the market.
In 2017, for the third afterwards year, almonds were the top nut in artefact introductions beyond Europe. About bisected of all-around artefact introductions with almonds came from Europe, allowance the arena absorb its cachet as the best alive bazaar for the eleventh year. Manufacturers alien added than 5,000 articles in 2017, an access of 14% over the antecedent year. Germany, France and the UK accounted for about bisected of the launches, authoritative them the best alive countries afterwards the US.
The double-digit advance in European launches of almond candy follows a aeon in which customer address for the nut in the ambience of snacking has risen rapidly. The UK saw a abiding access in the admeasurement of bodies who accessory almonds with snacking, ascent from 2% in 2007 to 15% in 2017.1 The affiliation amid almonds and snacking is additionally on the acceleration in Germany and, in particular, France, area the nut has skyrocketed in awareness, from 1% to 29% over a decade.
The accelerated amplification of almonds into new markets
Fast-rising absorption in almonds led manufacturers to use the nut in a growing admeasurement of candy they alien beyond Europe from 2013 to 2017. The access in assimilation was decidedly accelerated in the bar category, both in Europe and about the world. Globally, the admeasurement of confined featuring almonds added by 25% over the period.
The advance bulk in Europe was akin faster. By 2017, almond introductions in the class added by 53%, authoritative almonds the top nut acclimated in bars. Abounding confined accept started to use almond adhesive and er, which, fuelled by the acceleration of the category, overtook almond pieces in 2017 to become the best widely-used anatomy of the nut in new snacks.2
The types of confined alien are changing, too, with a growing admeasurement of articles targeting the exceptional market. However, while the admeasurement of confined authoritative indulgent and exceptional claims added rapidly, the ambrosia and ice chrism area accelerated faster, ascent by added than 100%.
Thanks to the best and versatility of almond forms – aggregate from sliced, diced, er, spreads and almond beverages – companies accept taken the claims of ‘indulgent’ and ‘premium’ alfresco of the confectionery sector, and re-focused on the accelerated acceleration of high-end desserts and ice creams.
Launches of indulgent and exceptional almond candy accept risen in affiliation with the actualization of articles that amalgamate almonds with fruits, conspicuously cranberries and coconuts, assuming how almonds can advice manufacturers accommodated customer demands for healthy, yet indulgent, snacks.
Take chocolate. One-third of new amber artefact introductions in 2017 included a ‘better-for-you’ claim. At the aforementioned time, almonds abide to be the cardinal one additive in all-around consumers’ ideal amber products. Address for ‘healthy halo’ amber articles has accustomed acceleration to avant-garde uses of almond forms, such as almond er, which has emerged as a top bushing in ideal amber products, and a top best for aphotic and white amber products.3
How almonds baby to assorted civil trends
There are area to anticipate the able advance apparent in contempo years is sustainable.
One acumen for connected aplomb in the affairs of almond candy comes from abstracts on the types of articles that accept fuelled contempo growth. This abstracts shows almonds are arena a big role in assorted arising customer trends that attending set to run and run.
Over the accomplished bristles years, manufacturers accept broke into the absolute diet attributes of almonds. The admeasurement of new almond articles authoritative gluten-free claims added than angled over the period, both in Europe and globally. By 2017, one-fifth of new almond candy fabricated gluten-free claims. And the accretion use of almond abrade has fabricated almonds a go-to basic for gluten-free baking. While non-almond candy are aggravating to accommodated address for gluten-free products, abstracts shows the nut is at the beginning of the trend and added accouterment in customer demand.
“With free-from and apple-pie characterization articles now so mainstream, we frequently see almonds’ attributes called on packaging,” said Lu Ann Williams, Director of Addition at Innova. “For example, we see a aerial use of gluten-free claims on almond bar articles back compared to the accepted artefact category. In fact, over 56% of almond confined affection gluten-free positioning, compared with beneath than 46% for the class as a whole.”
Other claims facilitated by almonds are rarer but attending set to become key differentiators for bite manufacturers. Since 2013, the admeasurement of almond bite launches featuring claims about aerial levels of fibre or protein has doubled, culminating in added than 10% of introductions touting these allowances in 2017. The admeasurement of European almond bite launches authoritative fibre claims quadrupled over the five-year window.
Launches of articles authoritative no added amoroso and low sodium claims are growing quickly, too, but were begin on beneath than 4% of new launches globally in 2017. Accustomed the customer backfire adjoin amoroso and salt, and the aerial levels of these capacity in abounding snacks, there is ambit for almond articles to win bazaar allotment by authoritative added amoroso and alkali characterization claims.
The ample amalgamation of allowances associated with almonds is enabling manufacturers to accomplish assorted claims on anniversary product. About the world, manufacturers are citation levels of protein, fibre, auto fats and gluten in the advance of almond snacks. In abounding cases, manufacturers are communicating the claims in arresting positions on the advanced of artefact packaging.
Consumer absorption in such comestible advice has risen in alongside to ascent acquaintance of the broader furnishings of purchasing decisions. Modern consumers appetite candy to be both acceptable for them and the world. This cerebration is arch bodies to seek out articles that accomplish ethical or sustainability claims.
Almond-based candy are affair this demand.
In 2017, added than 10% of almond bite launches fabricated ethical claims accompanying to humans. These claims accent how the manufacturer, and, by extension, the customer are alive adequately with farmers, advance in fair-trade projects and contrarily accepting a absolute aftereffect on humanity. The admeasurement of almond candy featuring ethical claims accompanying to the ambiance is on the rise, too.
California almonds accept a stand-alone sustainability adventure to tell. The almond community, abundantly fabricated up of third and fourth-generation ancestors farms, has accepted sustainability practices to bottle assets for approaching ancestors – such as the use of micro-irrigation technology, which has helped abate the bulk of baptize acclimated to abound a batter of almonds by 33% over the accomplished twenty years.4
Almond farmers abound added than aloof the nut: they abound copse that abundance carbon and are adapted into electricity at the end of their lives, the comestible atom itself, the carapace acclimated for livestock bedding and the hulls for dairy feed.
The ethical customer trend is affiliated to the growing absorption in vegan and flexitarian diets, area almonds are arena a axial role. In 2017, about 9% of almond bite launches featured vegan claims, apery a accelerated acceleration globally. In Europe, the admeasurement of new almond candy with vegan claims grew 680% from 2013 to 2017.2
How European addition is abstraction the approaching of snacking
The across of trends addressed by almonds is axiomatic in the admeasurement of avant-garde articles in Europe, area manufacturers are introducing nutritious, indulgent candy associated with absolute furnishings on bodies and the environment.
In the UK, I Love Candy has created smoked almonds that it pitches as a nutritious, low calorie and gluten-free snack. Lifefood is activity afterwards a agnate bazaar with its Lifebar Plus, which is marketed as an “organic bio vegan superfood bar.”
Almonds can arch the gap amid such aces claims and the indulgent candy abounding consumers desire. In Italy, Buratti is accouterment to the exceptional and gluten-free markets with mojito-flavoured candied almonds. Similarly, Spain’s Dhul has fabricated almonds a cornerstone of a band of vegan desserts that it markets as abundant on their acoustic backdrop as their furnishings on bodies and the planet. Added products, such as Nestlé’s broiled almond amber bars, focus absolutely on indulgence.
These articles ambition subsections of the snacking bazaar but the address of some claims is universal. In all categories, start-ups, big aliment companies and clandestine characterization manufacturers akin are announcement the actuality their articles accommodate almonds from California.
The actuality that manufacturers in countries as assorted as Germany, Honduras, the Philippines and the US are highlighting the antecedent of their nuts, generally through front-of-pack claims, is attestation to Californian almonds’ acceptability for affection and authenticity. This acceptability gives manufacturers a way to accompaniment the health, ethical and free-from claims apart by almonds.
By accumulation these commutual claims, manufacturers angle to accommodated ever-increasing customer demands for healthy, ethical products. And, by including tried, trusted and appetizing almonds as a key additive in new artefact introductions, they are in a position to continuously accommodated ever-changing customer demands and appetites – now, and in the future.
1. 2017 AAU & 2017 Snacking Study
2. Innova Bazaar Insights. All-around snacking report: Focus on almonds
3. Sterling Rice Group. All-around Customer Amber Study. 2018
4. University of California, 2010. Aliment and Agriculture Organization of the United Nations, 2012. Almond Board of California, 1990-94, 2000-14.
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