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Updated: 2011-08-08 09:43 By Li Woke (China Daily)

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Domestic sports cast 361 displays its children’s accouterment at China All-embracing Clothes & Accessories Fair in Beijing. [Photo / China Daily]

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Gucci’s access will appointment an added adult Chinese bazaar in children’s wear. Hundreds of Chinese bounded brands such as Paclantic, Li-Ning, MetersBonwe and Balabala already accept a allotment of the market. Moreover, all-embracing appearance brands Zara, H&M and Gap accept opened food in abounding above Chinese cities, and dozens of added US and European retailers are planning to move in.

There are added than 1,000 brands in the Chinese children’s clothes market, according to a contempo address on the industry conducted by China Analysis and Intelligence Co Ltd.

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“The children’s abrasion bazaar in China is still adverse a cast exhaustion and lacks ascendant brands,” said Tian Tao, vice-president of CTR Bazaar Analysis Co Ltd. “But at the aforementioned time, the awash bazaar is abounding of opportunities.”

At present, the Chinese bazaar has two curve of children’s apparel: sports abrasion and casual. Sports accoutrement brands accommodate adidas Kids, ANTA Kids and Li-Ning Kids. Accidental brands are Paclantic, Les Enphants and Disney.

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Statistics showed that a new Chinese babyish bang has been demography abode back 2005 and will aftermost for 10 to 15 years. Meanwhile, back 2000, Chinese baby-related industries accept maintained an anniversary advance as aerial as 30 percent. Experts adumbrate that the Chinese children’s clothes area will acquaintance able-bodied advance in the aing decade.

“In contempo years, the sales aggregate of assorted kinds of children’s clothes in Chinese burghal and rural areas has apparent an access with at atomic an anniversary advance of 10 percent,” said the analysis report.

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Chen Dapeng, controlling vice-president of the China National Garment Association, said beforehand that anniversary sales acquirement from clothes for youngsters in China may accept totaled 100 billion yuan ($15.54 billion) in contempo years.

According to China Garment Website, the bazaar amount of Chinese children’s products, including accoutrement and toys, exceeded 200 billion yuan in 2010. It estimates the Chinese children’s clothes industry will beat 150 billion yuan in amount by 2015.

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“The all-embracing brands appetite to aggrandize their curve of children’s abrasion because they see an accretion appeal in the babyish industry,” said Nie Xiaomei, a researcher at Tsinghua University. “They additionally appetite to see their brands become added aggressive because one-stop chump spending will accordingly become the capital trend in the future.”

Nie said that added and added labels appetite to not alone aggrandize their assembly but additionally to access the fields of chump account and sales. Meanwhile, an accretion cardinal of consumers appetite to buy aggregate in one abundance to save time and energy. As a result, abounding brands abhorrence accident barter or alike accident the accomplished bazaar if they do not add added best in their lines.

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In contempo years, with the bit-by-bit access of Chinese per capita assets and consistent access in purchasing power, not alone has there been a bang in appeal in the calm accouterment market, but there has additionally been a acceleration in appeal for comfortable, bigger affection and fashionable children’s clothes.

“The children’s accouterment industry is in a accompaniment of war, with both calm brands and all-embracing brands angry in adjustment to accept a bigger allotment of the pie in the high-margin industry,” said Zhong Xiaoqiu, lath administrator of the calm Uyoung Media.

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Tian added: “Currently, chump cast acquaintance is about low in the children’s accouterment business, and children’s accouterment brand-building is still in its infancy. So, although the action is fierce, maybe it’s the best time to attempt and body the brand.”

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