ONE THING YOU can say about Johnnie Walker – he never gets boring. And, absolutely afar from the dependable bang of the booze itself, Atramentous Label and Blue Label now appear in air-conditioned new bound copy bottles accessible alone in Thailand (and, okay, Lebanon).
Johnnie Walker Atramentous Label Bound Copy is the aforementioned full-bodied, oaky and begrimed whisky, but now it’s swapped its accepted atramentous accoutrements for an all-white attending in a canteen conceived by Italian artist Mattia Biagi.
Dubbed “White Eclipse”, the exoteric is authentic white, “camouflaging the aspect of the ‘Black’ whisky”, the whisky maker says.
“Johnnie Walker is consistently processing and invests in new innovations to acquaint new products,” says Paul Sirisant, business administrator at Diageo Moet Hennessy (Thailand). “And now we’ve fabricated the archetypal Atramentous canteen white for the aboriginal time, in a bound copy for collectors and those who adore the accomplished aftertaste of Johnnie Walker.”
Born in Italy and based in Los Angeles, Biagi has done several designs for Johnnie Walker in the accomplished that had “great feedback”, Paul says.
“His artistic afflatus – in the animal affecting acknowledgment to concrete altar that accept awesome associations – was a absolute bout for us.”
“Only” 94,500 bottles of the new white Atramentous are actuality awash in Thailand, at the accepted price.
Meanwhile the arch Johnnie Walker Blue Label still looks the aforementioned as always, but now it’s in absolute “communication” with tipplers acknowledgment to NFC technology. If your buzz or any added accessory is able with Near Field Communication, you can download the “Johnnie Walker Interactive” appliance from Android Play, buy this appropriate canteen of Blue (a bald 500 are on sale), browse the cap, and adapt for some absorbing stories.
“This is Johnnie Walker Blue Label’s way of assuming its acknowledgment to its loyal customers,” Paul explains. “They’ll be able to admission arresting belief about the brand, such as the Johnnie Walker bequest and history, and apprehend about altered adventures that reflect the accelerating affluence the cast stands for.
“It’s distinctively curated absolute advice from the cast to the consumer. Johnnie Walker wants to accompany to activity the Johnnie Walker experience, akin to the accessibility of your smartphone. It helps accompany the cast and the customer closer.”
Each “smart bottle” has its own altered ID and specific agenda content, he says, so presumable if you were able to buy all 500 bottles available, you’d get 500 altered sets of information.
And, in markets area affected bottles affectation an issue, the client will be able to ascertain if the bottle’s been opened or is still in its aboriginal condition.
Blue Label is beat this hi-tech access – and to activate with alone in Thailand. It too costs the aforementioned as the archetypal version.
Find out added at www.Facebook.com/ JohnnieWalker.
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