The Madrid abundance holds a accumulating of Johnnie Walker whiskies and the blend’s basic distinct malts
The area – on Calle de Serrano, adjoining to the Puerta de Alcalá in the Barrio de Salamanca commune – was called because of Madrid’s cachet as a arch day-tripper and retail destination, and because of the acceptance of Scotch in Spain.
As able-bodied as alms a accumulating of Johnnie Walker whiskies and the blend’s basic distinct malts, the brand’s aboriginal “experiential retail flagship” will host tastings, cocktail classes and a “personalisation station” alms ability and claimed engravings and labels.
“We apperceive that bodies appetite their arcade adventures to be aboveboard and easy, but they additionally appetite them to feel claimed and agreeable too,” said Cristina Diezhandino, Diageo’s all-around class director, Scotch and Reserve Brands. “By alms a retail amplitude which combines alternate adventures with the assortment and affluent ancestry of Johnnie Walker, we achievement to action article new and agitative that will absolutely contentment people.”
The retail abundance is agnate in action to the Johnnie Walker Houses opened in All-around Travel Retail and some high-focus calm markets. However, Johnnie Walker Houses are either invitation-only or central airports admitting the Madrid abundance is accessible to all.
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