The Bandier leggings (left) amount $98, while the Alfresco Voices adaptation (right) costs $95. Bandier / Alfresco Voices
Athleisure admirers beyond the US are up in arms.
This weekend, Bandier, an activewear banker that stocks assorted brands, launched a private-label accumulating alleged “We Over Me” online, in bristles of its stores, and on Net-A-Porter.
The accumulating ranges from $68 for acme up to $105 for feature leggings.
But the barrage didn’t get absolutely the alarum the cast had hoped for as abounding barter angry to amusing media to accurate antipathy for the collection, claiming it was far too agnate to some of the articles awash at Alfresco Voices, an alfresco accouterment aggregation based in Austin.
“Embarrassing rip off of @outdoorvoices,” one Instagram commenter wrote on Bandier’s post.
Alfresco Voices architect Tyler Haney again responded in an Instagram story.
“Each appearance in @bandier’s ‘new’ band is a rip off of an OV style. What affectionate of cast is WeMe @bandier? Embarrassed for you. Bodies should avoid aggregate about you,” Haney said on Instagram, according to Racked.
Haney was after blocked by Bandier’s Instagram account, sending consumers into an alike bigger frenzy.
“Y’all blot for artful @outdoorvoices for absolute and for blocking their architect @ty_haney,” one Instagram user wrote.
Some barter accept dedicated Bandier, claiming that Alfresco Voices doesn’t accept exclusivity to this appearance of leggings.
“@outdoorvoices weren’t the aboriginal ones and aren’t the alone ones to accept blush block leggings. Abounding companies accept agnate blush block leggings! Bodies charge to stop actuality such haters!” one Instagram user said.
The CEO of Bandier, Neil Boyarsky, said that the brand’s new accumulating has a different t and fit.
“Tyler Haney has congenital an amazing business and we adore and account her, from one female-founded business to another. However, she has absitively to advance BANDIER, as able-bodied as our barter and supporters with counterfeit claims that accept aching abounding people,” he said in a account to the press.
Haney said in a account to Business Insider: “We congenital Alfresco Voices as an inclusive, absolute cast to animate bodies to get alive and alpha Doing Things. When added companies imitate our product, it not alone undermines the adroitness that goes into designing it, but added importantly, our mission; we’re architecture article abundant bigger than ourselves, and we’re appreciative of it. It’s affecting and allotment to see such adherence in our community, and I’m aflame to accumulate architecture OV together.”
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