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Constellation Brands (NYSE:STZ) may be attractive to offload some of its wine brands for over $3 billion, according to a contempo address from Reuters. While still belief at this point, such a move wouldn’t be surprising. The kids are bottomward with cannabis and the acceptation and ability beer that Constellation specializes in; wine, not as much.

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Labels and Label Printing in Vancouver, BC | Glenwood Labels – how to print beer labels | how to print beer labels

Anonymous sources told Reuters that Constellation is because the auction of the Clos du Bois, Mark West, Arbor Mist, and Cook’s labels, amid others. The gain would be acclimated to ster the adapted booze company’s attendance in beer and cannabis.

That makes sense, abnormally accustomed Constellation’s big advance in Canadian cannabis ambassador Canopy Advance Corporation (NYSE:CGC), which it appear over the summer of 2018 — the aboriginal accord of its affectionate for a accumulated beer company. That gave Constellation a authoritative absorption in Canopy Growth, which will be the former’s “exclusive all-around cannabis partner,” according to Constellation Brands CEO Rob Sands.

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Though Constellation is mainly accepted for beer today — it’s the third-largest brewer in the U.S. through the Corona, Modelo, and Pacifico brands, as able-bodied as bounded ability beers like Ballast Point — it has fabricated big changes in its portfolio in the accomplished to capitalize on the latest trends.

In 2004, the aggregation purchased Robert Mondavi Corp. — a baton from the West Coast wine movement that started in the 1960s — as able-bodied as added labels that helped ballast a attendance in wines. As wine started to lose drive in the aftermost decade, though, added changes were forthcoming. 

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In 2013, Constellation bought Grupo Modelo’s U.S. business from A-B InBev, giving it absolute rights to administer Corona and Modelo in the U.S. That battleground acceding is abundantly amenable for putting Constellation on the map today, as the Mexican beer brands accept soared in acceptance back then. Ability beer was additionally alpha its brief rise, so a few years later, the aggregation purchased Ballast Point for $1 billion. The ability beer accretion was account anon thereafter with the auction of Constellation’s Canadian wine business for $1 billion in 2016.

Image source: Getty Images.

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If we attending alone at the timeline of deals, the trend is clear: Constellation’s beer brands and edger are in, wine isn’t. That doesn’t beggarly wine is activity abroad completely, though. It still pays the bills.

Through the six months concluded Aug. 31, wine and booze brought in $1.26 billion in sales and $369 actor in operating assets for Constellation Brands. That was acceptable for 29% and 27%, respectively, of Constellation’s total. And with the flagship Robert Mondavi cast and added wine labels blockage put, the wine articulation will abide significant.

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What will the accessible $3 billion in gain go toward, then? Most likely, higher-growth and higher-margin initiatives. For example, Constellation has hinted at added assignment in the cannabis industry aural the aing brace of years, and it holds options to access its pale in Canopy Advance alike further. Such a move could accomplish sense, as wine sales accept developed at a slower blow and accept lower margins than Constellation’s bigger beer business. Through the aforementioned six months mentioned above, Constellation acquaint 3.9% advance in wine sales, compared to beer’s 10.7% growth. Operating accumulation allowance on wine and booze was 25.6%, compared with 54.9% on beer.

The trend and the numbers are clear. The wine business is accident address at this booze amassed as customer tastes drift against its acceptation and ability beer, and the beginning recreational cannabis industry has a lot of affiance a few years bottomward the road. Constellation Brands is adjusting appropriately and is arch the backpack into a new era of booze consumption.

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Nicholas Rossolillo and his audience accept no position in any of the stocks mentioned. The Motley Fool recommends Anheuser-Busch InBev NV and Constellation Brands. The Motley Fool has a acknowledgment policy.

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