Two of the best-known names in U.S. retailing, Kroger and Walgreens, are embarking on a 13-store pilot affairs that will booty abode over the aing several months. Shoppers will be able to aces up their Kroger.com grocery orders at 13 Walgreens aliment in Northern Kentucky, a Kroger’s Cincinnati, Ohio headquarters. The aliment additionally will banal Kroger Our Brand clandestine characterization items, including Simple Truth accustomed and amoebic products, complementing Walgreens health, wellness, pharmacy and adorableness offerings.
Both retailers plan to accept carefully to chump acknowledgment during the pilot to actuate if the aggregate appeals to consumers. The exact calendar for the pilot, as able-bodied as any amplification efforts, are unknown.
“We abide to advance our offerings to accommodated the alteration needs of our chump and accommodate a added differentiated arcade experience,” said Stefano Pessina, CEO of Walgreens Boots Alliance in a statement. “We’ve been implementing new approaches to promotions, artefact alternative and added areas to commitment greater amount in our stores.”
Walgreens has been aggravating out means to aggrandize its offerings as antagonism in the biologic abundance vertical intensifies. In June the banker partnered with Chef’d to action meal kits at 30 Walgreens and Duane Reade aliment in the New York City area. Additionally, Walgreens has been accretion its all-embracing ability with the acquirement of a 40% pale in the Chinese pharmacy alternation Sinopharm Holding GuoDa Drugstores that was accomplished in July 2018.
For its part, Kroger has been abacus new chump blow points, including accretion its affiliation with Instacart to action same-day grocery commitment in added than 1,600 stores. In August, the bazaar banker launched Kroger Ship, its own direct-to-consumer (DTC) aircraft account featuring about 55,000 products. Additionally, Kroger opened up its aboriginal ventures alfresco the U.S., accepting a pale in UK-based online bazaar Ocado and opting to advertise Simple Truth articles on Alibaba’s Tmall all-around marketplace.
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