Year of the Dog Canteen Celebrates New Beginnings and Analysis – Hallmarks of the Johnnie Walker Story
NEW YORK, Feb. 5, 2018 /PRNewswire/ — Johnnie Walker is captivated to advertise the absolution of the Johnnie Walker Blue Label Year of the Dog limited-edition canteen in anniversary of the Lunar New Year. As allotment of the brand’s Pioneering Spirit Series, Johnnie Walker continues to pay admiration to the traditions of Asian ability and abiding ancestry of the Chinese Zodiac.
Johnnie Walker has appear the Johnnie Walker Blue Label Year of the Dog limited-edition canteen in anniversary of the Lunar New Year.
This anniversary limited-edition series, now in its fifth installment, ceremoniousness anniversary Lunar New Year with a commemorative canteen aggressive by the Chinese Zodiac. The 2018 canteen artwork, created in accord with multi-award acceptable Taiwanese artise Page Tsou, follows the Johnnie Walker Striding Man as he celebrates the Lunar New Year alongside the design’s proudly displayed Shar Pei. Originally bred for Chinese nobility, the Shar Pei is acclaimed for its rarity, a key appropriate of Johnnie Walker Blue Label. With alone 1 in 10,000 whiskies distilled by Johnnie Walker possessing the ability appropriate to ability the Blue Label blend, anniversary canteen exemplifies exclusivity and prestige.
Page Tsou, award-winning artist, said, “It is an annual to accept been commissioned to actualize the Johnnie Walker Blue Label Year of the Dog bottle. The adored architecture consists of a absolute of four dogs all called for their appropriate acceptation in Asia. This different architecture tells the adventure of the Johnnie Walker Striding Man and a loyal accompaniment as they adventure about the apple bringing abundance and amusement in the accession of the New Year. The architecture additionally contains assorted syms of abundance and abundance authoritative this canteen acutely different and the absolute allowance to accord this Chinese New Year.”
Decorated with adored metals and a lacquered, ink-jet finish, the canteen itself depicts an age-old Chinese leash architecture of admirable lanterns, fireworks, and dancing dragons, embodying affections acquainted while campanology in the New Year: an alacrity for analysis to worlds unseen, and an aggressive faculty of optimism and advance – the cornerstone of Johnnie Walker. Man’s best acquaintance is pictured continuing honest and loyal while traveling through this active landscape, apery the best ancestry of animal nature.
“The Lunar New Year is one of the best accustomed Chinese traditions about the globe, and Johnnie Walker is captivated to abide adulatory this iconic cultural moment with a limited-edition bottling of the rarest and best absolute alloy in our portfolio,” said Sandhya Padmanabhan, Senior Cast Manager of Johnnie Walker North America. “As we attending advanced to the abounding appropriate moments to acknowledgment with Johnnie Walker in this new year, we admonish you to consistently adore responsibly.”
Johnnie Walker Blue Label Year of the Dog is a accurate collectors’ annual and the absolute allowance for adulatory the Lunar New Year with admired ones and friends. The canteen comes in stunning, collectible packaging that appearance a front-and-back appearance of the admirable canteen – a abundant emblem for any home bar or tablescape.
Johnnie Walker Blue Label Year of the Dog is accessible civic wherever accomplished booze are awash with a appropriate retail amount of $258.00 (750 ml/bottle, 43% ABV).
About Johnnie WalkerJohnnie Walker is the world’s cardinal one Scotch Whisky brand, enjoyed by bodies in over 180 countries about the world. Since the time of its founder, John Walker, those who alloy its whiskies accept pursued flavour and affection aloft else.
Six ancestors of accomplished Master Blenders accept pioneered and crafted adventurous new flavours that accept adapted a baby Scottish grocery abundance business, founded in 1820, into an all-embracing whisky business affairs stylish, authentic, and iconic blends.
Today’s ambit of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they annual for about 19 actor cases awash annually (IWSR, 2016), authoritative Johnnie Walker the best accepted Scotch Whisky cast in the world.
About DiageoDiageo is a all-around baton in cooler booze with an outstanding accumulating of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our articles are awash in added than 180 countries about the world. For added advice about Diageo, our people, our brands, and performance, appointment us at www.diageo.com. Appointment Diageo’s all-around amenable bubbler resource, www.DRINKiQ.com, for information, initiatives, and means to allotment best practice.
Follow us on Twitter for account and advice about Diageo North America: @Diageo_NA.
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