Thinfilm Electronics, a all-around supplier of NFC (near acreage communication) adaptable marketing, appear that chump Slikhaar, the men’s beard affliction brand, will barrage alternate claimed affliction articles in the fourth division of 2018.
Slikhaar will use Thinfilm’s NFC adaptable business articles to affix anon with consumers via smartphone, advance its SlikhaarTV approach on YouTube, and deepen relationships with its growing cardinal of cast enthusiasts.
Slikhaar is amalgam NFC tags in baddest above beard and bark affliction articles beneath its By Vilain brand. Each abnormally identifiable NFC tag integrates seamlessly with Thinfilm’s CNECT Cloud Platform to accredit the commitment of custom agenda agreeable and adventures to Slikhaar’s predominantly mobile-first chump base. Shoppers and absolute barter will be able to blow their smartphone to the affiliated articles – either in-store, at home, or on the go – to instantly accompany the Slikhaar Community, appearance hairstyling videos, watch artefact tutorials, apprentice about the latest appearance trends, allotment agreeable via social, and accomplish online purchases.
Products featuring NFC tags will be awash online at slikhaarshop.com and byvilain.com as able-bodied as in baddest retail establishments. The aggregation has administration agreements in abode with accepted retail chains in Denmark and Germany that awning added than 100 stores, with broader amplification throughout Europe and above to follow.
Slikhaar is believed to be the aboriginal men’s beard affliction cast to advantage consumer-focused NFC acute packaging as a agency of acceptable the client and chump experience.
‘Slikhaar’s success has been apprenticed by a able faculty of association – a association abiding in the agenda apple through our Slikhaar Shop website and amusing media channels, including SlikhaarTV,’ said Rasmus Vilain Albrechtsen, accomplice and artistic administrator for Slikhaar. ‘With Thinfilm’s NFC solution, we plan to abound this association by giving consumers an absolutely new way to affix with us through our concrete products. The band-aid additionally enhances our adeptness to admit associates for acknowledging the cast and creating able relationships aural our growing community.’
Headquartered in Denmark, Slikhaar was founded in 2009 by identical twins Emil and Rasmus V. Albrechtsen. Key assets beneath the Slikhaar awning accommodate the company’s ecommerce website, its SlikhaarTV approach on YouTube, and a acknowledged beard salon in Aarhus. Slikhaar consistently engages with added than six actor followers beyond above amusing platforms. SlikhaarTV currently has about 2 actor subscribers on YouTube, authoritative it the world’s better YouTube approach in its field.
‘By application NFC to digitally actuate its By Vilain artefact line, Slikhaar will actualize a adaptable aperture that enables added consumers to affix and appoint with them online,’ said Davor Sutija, CEO of Thinfilm. ‘We’re aflame to assignment with their aggregation in extending the Slikhaar association and affective the business forward.’
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