There are few crafts that accept the audible adeptness to appearance ability like appearance and music. And while the two absorb altered realms, they do accept a addiction to cantankerous paths — or in the case of Denver rapper Ray Reed, be attenuated calm all beneath one roof.
The Colorado built-in has been bottomward fearlessly begrimed beats for some time now — best afresh with the absolution of his latest anthology A Dolla & A Scheme. He’s won admirers and acquired absorption with annoying lyrics account the struggles of what he refers to as the “trap life,” out actuality in the Mile High City and now, he’s affective his talents into a new branch — the appearance industry.
“They attending at us a assertive way back it comes to bathrobe because of the being we buy,” declared Reed as he explained the way admirers appearance his altered style. “Ice (Reed’s business partner) loves cutting Louis Vuitton and all of the designers. So I was aloof like bro, why the fuck are we affairs all these clothes back we could buy a abundance and accept our own?”
So they did. Reed and his business accomplice Abdel (aka Ice) opened the Finesse Branch — a amplitude for the association to acquisition one of a kind, artisan streetwear. And with brands like DOPE, Louis Vuitton, Versace, Gucci, Supreme, Maison Margiela, yeezey, Human Made, BBC, Crafty, Finesse Gang Gear, Undefeated and Young and Reckless and an Off-white / Timberland accord that’s Reed says is an acutely attenuate find.
“We’re aggravating to absolutely accompany the accomplished burghal arena here,” explained Reed. “Finesse to me is aloof the way you backpack yourself in life. Finesse is authoritative it appear smoothly. Everybody comes in actuality like I didn’t anticipate it was gonna be this blazon of store. I’m like… what did you anticipate we’re activity to do? Aloof a little aperture in the wall?”
And his new amplitude is annihilation but that. From bound copy DOPE jackets to Gucci glasses, custom Nikes and artisan jewelry, The Finesse Branch is home to attenuate finds and it’s additionally home to Denver’s newest recording flat — Finesse Gang Studios. “The branch came in [bringing] flat and accouterment together… back music collides with fashion. So back we accept our flat accessible we’re activity to action so abundant to the artists that they can’t leave,” said Reed as he explained his eyes for the new space. “We’re activity to do characterization submissions actuality soon. I’m aperture it up. I charge athirst artists — bodies that are like me in altered forms, you apperceive what I mean? If I can’t see you working, if you can’t accompany value, break away… I’m air-conditioned with axis somebody from annihilation to something. So for all of the artist’s listening, if you’re athirst and you appetite to be allotment of the Finesse Gang aloof be attractive out on my amusing media for submissions.”
Unlike the boutique, the flat is not accessible for use aloof yet, but Reed affairs to accessible it in the advancing months to any rapper in the breadth account their salt. And he’s absolutely no drifter to the bounded music scene. Reed was aloft in Aurora. And admitting he spent some of his adolescence in Texas, he calls the Mile High City home and has arguably been a advance force in the acclivity of Denver’s rap game. From headlining the Gothic to bottomward assorted albums appropriate actuality on his home turf, the artisan has no affairs of leaving. He’s developed as a artist through real-life hustle and affairs to advice others do the aforementioned with his studio.
“We’re trappin out here, that’s what it is — it’s Colorado,” explained Reed. “We’re activity to accumulate this allurement bits going. Allurement bits is absolute life. That’s the complete of Denver — bodies activity through absolute fucking struggles and bodies out actuality hustling.”
The Finesse Branch clearly opens this Saturday, October 27, at 11 a.m. The boutique’s circadian hours are 11 a.m. to 7 p.m. Monday through Friday, Saturday 12 p.m. to 10 p.m. and Sunday 12 p.m. to 6 p.m. Finesse Gang Studios charcoal beneath construction, break acquainted with us actuality for all updates. Both are amid at 2163 S. Chambers Road, Aurora.
All photography by Brittni Bell Photo.
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