Update (Dec. 26, 2013): Three years afterwards I appear this commodity (November 18, 2010), it charcoal one of the best searched posts in the Beeronaut’s blogiverse! I ambition I could say the new client has aback relaunched Meister Bräu and done it appropriate this time, but in actuality the cast was awash to an “anonymous buyer,” and none of my beer business contacts, of which I accept one or two, has heard annihilation (and abounding of them who bethink the aftertaste of Meister Bräu would rather accumulate it that way.
Out of curiosity, though, I did a chase on the Cast Office database, and begin that the name is a “live” trademark, currently captivated by Red Sky Brands of Rye, NY. They do not accept a web site, but added searches advance it is addition agent for asleep brands and trademarks, including Red White & Blue Beer (a arrangement cast already fabricated by Pabst), Punch magazine, and Sports Heroes antic equipment.
This suggests that at some point, addition may appetite to buy and animate the brand, like Pabst or MillerCoors, admitting it’s aloof as acceptable they could appetite to accumulate it buried. Still, National Premium was auspiciously re-launched in Baltimore, and we’ve apparent revivals of added brands not absolutely acclaimed for their “craft” cachet, like Drewry’s, Lemp, and alike Griesedieck Brothers, so addition “retro” cast acknowledgment is still not out of the picture.
The cast for Meister Bräu, already the best accepted beer produced in Chicago, is amid 150 bartering trademarks and area names actuality awash at bargain December 8 in New York City.
The bargain is conducted by Racebrook Business Concepts on account of Michael Reich, CEO of Brands USA Holdings, according to Advertising Age. Brands USA appears to be one of abounding avant-garde companies that barter in bookish property, affairs the rights to abeyant brands in hopes of animating them in the market, or affairs them at a profit. Kind of like coffer on internet area names like “SarahPalin2012.com” or “Cubsworldseries2012.com.”
Many of the trademarks are actuality offered with no reserve, and the acceptable applicant receives abounding absolute affairs of the name already a Statement of Use is filed and Accepted by the US Patent and Cast Office.
Meister Bräu beer was a artefact of the Hand Brewing Company, founded in 1891 by Prussian immigrant Peter Hand, on Chicago’s North Avenue. The Meister Bräu name was already in use afore Hand’s afterlife in 1899. According to the Encyclopedia of Chicago, the brewery alive 600 bodies in 1965 aback it was purchased by a accumulation led by James Howard.
The new administration renamed the aggregation Meister Bräu, Inc., and broadcast assembly until it accomplished one actor barrels at the end of the 1960s, with sales of $50 million. Meister Bräu’s abode in history comes from a beer brought to them by Joseph L. Owades, a biochemist with Rheingold in New York, which aboriginal awash his conception in 1967 as “Gablinger’s Diet Beer.” The beer was reintroduced as Meister Bräu Lite in the backward 1960s. But Meister Bräu was accident money, and by 1972 it awash its labels to Miller Brewing of Milwaukee. The beer was launched in 1973 at “Lite Beer from Miller,” auspiciously breaking from the “diet beer” angel by application a assumption of ex-pro athletes as pitchmen.
Buying the Meister Bräu name, though, will not baptize you to booty aback “Lite.” You’d additionally be on your own in aggravating to charm the recipe.
Reviving old trademarks can be profitable, but it may be difficult to authorize absorption in a cast that hasn’t appear out in about 30 years. While the cast ability assume a accustomed fit for Pabst’s marketing, they had congenital their portfolio by affairs alive bounded brands, closing the breweries, and arrangement brewing the brands elsewhere. And there has been no adumbration yet that its new affairs wants to abide that strategy. Then again, Schell’s in Minnesota has done appealing able-bodied affairs the Grain Belt brand.
If you get awkward out of the behest for Meister Bräu, there are added brands accessible that a adeptness banker could aces up: The account of trademarks in the bargain includes beer brands Fox Head (formerly of Waukesha, WI) and National Premium (Baltimore), bonbon brands Big Yank, Fruit Bombs and Pom Poms, foods brands like Cocomalt and Lucky Whip topping, Barrelhead Root Beer; Mum and Stopette deodorants, Handi Wrap, Phar-Mor pharmacy, Braniff Airlines, the Infoseek chase engine, Victrola, General Cinema cine theaters, and old magazines Punch, Collier’s, the Saturday Review, and Changing Times. You could alike alpha a new Continental Illinois coffer (time heals all wounds, yes?).
The bargain takes abode at the Waldorf Astoria in New York. Appetite to booty a chance? Here’s area to register.
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