Ecommerce aggregation Myntra will now advertise its clandestine characterization in Walmart food in Canada to baby to the blithe arcade needs of the Indian diaspora.
Bang in the middle of the blithe season, omnichannel retail belvedere Myntra launched its clandestine characterization ‘All About You’ in Walmart food beyond Canada to ambition the huge Indian banishment active there.
After sealing a $16-billion advance accord with the US-based retail giant, Flipkart’s appearance assemblage has started to advantage the company’s ability to advertise its clandestine labels in Walmart food in Canada. Myntra has banned to animadversion on this development.
Ananth Narayanan, CEO, Myntra
Bollywood amateur Deepika Padukone is the cast agent for the clandestine label, and the cast is currently actuality awash by Haryana-based agent Savadika Retail on the online platform.
All About You is a women appearance cast launched in 2015, and is one of the company’s 14 clandestine brands. Aftermost August, its clandestine characterization vertical Myntra Appearance Brands (MFB), which delivers about 25 percent of Myntra’s business, angry operationally profitable. The appearance e-tailer has additionally gone offline with its clandestine labels by aperture its aboriginal Roadster abundance in Bengaluru aftermost year.
For Flipkart, the Myntra buyout has been one of the best acknowledged acquisitions in the Indian startup ecosystem, abnormally in ecommerce. Flipkart claims it has a 70-percent accumulated bazaar allotment in online fashion.
In a contempo address on the bazaar allotment during the blithe sales, Redseer Consulting, a analysis and advising firm, said, “Flipkart accounted for added than bisected of GMV for the absolute industry. Between Flipkart and Amazon, the allotment was 62-38. College allotment for Flipkart was apprenticed by college sales in both mobiles and appearance verticals.”
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