Start Today may not be a domiciliary name about the apple yet, but the banker is huge in Japan.
It’s best accepted for operating Zozotown, Japan’s better appearance e-commerce marketplace, which played host to a brace billion dollars account of affairs aftermost year (pdf). This year, Start Today clearly launched its own clandestine characterization brand, Zozo, which sells bargain basics, including apparent crewneck t-shirts for 1,200 yen (about $11) and jeans for 3,800 yen (about $34.50). What separates Zozo’s clothes from others in their bulk range, though, is that they’re custom-fit.
Start Today spent seven years developing its clothes-sizing process, which begins with the Zozosuit—a bodice covered in added than 300 stretchable markers that the Zozo app reads to appear up with abundant abstracts of your body. Today, the aggregation appear that it’s accretion Zozo and its altered allocation band-aid to 72 altered countries about the world. Right now it’s active a attack to accord abroad 100,000 custom-built denim and bodice sets to advance the all-around rollout. Full, shoppable sites will go alive in all the countries, which accommodate Australia, China, Brazil, India, the US, the UK, and more, on July 30.
Zozo sends out its Zozosuit for free, admitting aircraft accuse administer in assertive regions. Once you’ve put it on and abstinent yourself with the Zozo app, algorithms action all the abstracts to actuate the fit of your clothes. Zozo says to actualize all the accouterment patterns it uses—meaning the assorted collapsed shapes that t is cut into afore it’s accumulated into a three-dimensional garment—it advised bags of altered anatomy shapes.
The company has ahead approved to accompany its e-commerce business to added markets, including China and the US (paywall), and now appears to be authoritative a run to attempt with all-around accouterment giants such as Uniqlo and Gap. It says the acknowledgment in Japan so far is encouraging. Pre-orders for Zozosuits in its home country started in November of aftermost year, and Zozo tallied a actor orders aural six months.
Its sales pitch is that the connected allocation that about all brands use makes no faculty back animal bodies aren’t standardized. (And those connected sizes fluctuate wildly from cast to cast anyway.) “The time area bodies acclimate to accouterment is over,” Yusaku Maezawa, Start Today’s architect and CEO, said in a columnist conference. “This is the new era area clothes acclimate to people.”
It’s a above claiming to accomplish alone items of accouterment for every chump back you’re bearing for countries about the world, but Zozo says it has developed an automated, made-to-order assembly line. The aggregation uses the anatomy abstracts it collects to account how abundant appeal there is for altered arrangement sizes, acceptance it to authority the actual bulk of banal for each. Rather than weeks to aftermath and address a custom-built account of clothing, Zozo said back it launched that it can bear its clothes aural two weeks, and in some cases as anon as the afterward day.
This adventure has been adapted to analyze that the accepted attack is focused on a betrayal of custom-built t-shirts and denim rather than Zozosuits.
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