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MENTOR, Ohio–(BUSINESS WIRE)–Vogue International, the makers of OGX beard affliction articles collaborated with WS Packaging Group, Inc. and Avery Dennison (NYSE: AVY) to abate the ecology impacts of pressure-sensitive labels on packaging.

“Vogue International is committed to abbreviation our ecology appulse and accretion accuracy while advancement our charge to acceptable practices,” said Jamie Kontz, Marketing and Artefact Development Manager. “We animate our suppliers and business assembly to additionally accomplish an accomplishment against practices that are not alone commercially sound, but accept a absolute appulse for approaching generations.”

“Improvements in sustainability crave accord beyond the amount chain,” said Laura Clark, Avery Dennison FMCG Director, North America. “Vogue’s administration in convalescent the ecology contour of packaging is active the amount alternation to assignment afterpiece together.”

According to Vogue, application the Avery Dennison GreenprintTM methodology, a activity cycle-based ecology achievement appraisal tool, an appraisal was conducted to appearance that application thinner characterization abstracts will abate ecology impacts. The Greenprint tool, launched in 2010, is the aboriginal life-cycle based apparatus in the characterization industry and can advice brands accomplish ecology decisions about labels.

The life-cycle appraisal helped adviser the packaging aggregation at Vogue and WS Packaging Group, Inc. their key converting partner, in their accommodation to alteration the labels for its arch articles to Avery Dennison’s All-around MDO film.

By switching to Avery Dennison’s All-around MDO film, the OGX cast will abate ecology impacts by 26% to 34% beyond the categories of deposit material, baptize use, activity use, greenhouse gas emissions, and decay generated. That’s the agnate of extenuative 65 barrels of oil, the bubbler baptize for 131 US citizens, the anniversary activity acclimated in 15 US homes, demography 9 cars off the alley for a year, and eliminating the anniversary decay of 5 US households, respectively.

“Collaborating beyond the accumulation alternation drives amount for brands,” said Wayne Richter, Chief Accumulation Alternation Officer, WS Packaging. “By accumulation our converting and packaging ability with high-performance films like All-around MDO, we’re able to bear acceptable allowances and shelf appulse for arch brands like Vogue.”

About Avery Dennison

Avery Dennison (NYSE: AVY) is a all-around baton in labeling and packaging abstracts and solutions. The company’s applications and technologies are an basic allotment of articles acclimated in every above bazaar and industry. With operations in added than 50 countries and 26,000 advisers worldwide, Avery Dennison serves barter with insights and innovations that advice accomplish brands added alarming and the apple added intelligent. Headquartered in Glendale, California, the aggregation appear sales from continuing operations of $6.1 billion in 2013. Learn added at www.averydennison.com.

About WS Packaging

WS Packaging Group, Inc., with added than 45 years of experience, is one of the better press and characterization converting operations in North America. It operates 19 accomplishment accessories and produces high-quality packaging products. Its barter ambit in admeasurement from baby businesses to large, high-volume manufacturers and customer artefact appurtenances companies accomplishing businesses locally, nationally, and in marketplaces worldwide. WS Packaging Group is majority endemic by J.W. Childs Associates, L.P. (JWC), a clandestine disinterestedness close based in Boston, Mass., advance in middle-market advance companies. Since 1995, JWC has invested in over 40 companies, with a transaction amount of added than $12 billion.

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