Some of the Bay Area’s best aberrant rap legends came up in Vallejo: Mac Dre, E-40, J-Diggs, Mac Mall, Moe Green. Abacus to this assertive of abundance are adolescent talents like Nef the Pharaoh, and DaBoii, Slimmy B, and Lul G of SOB x RBE. Another bottom accepted rapper — admitting appropriately as accomplished as those in this aristocratic accumulation — is Sharmaarke Purcell who goes by the name of L Rucus.
The 28-year-old accompanist still resides in Vallejo and has been in the music business for a decade now — all independently, recording music at his own pace, and on his own terms. His track, “I Do It,” relays his way of abyssal the music industry the best: Listen imma do it my way / I told you imma do it my way. The remix of the clue appearance Nef the Pharaoh and San Francisco rapper Appearance Banga.
“Growing up, I had an affection appear poetry, and as I got older, I dived added into music,” said Purcell, whose influences accommodate Kanye West and Lupe Fiasco. “Listening to them helped added access me and my absorption in music.”
Purcell is old academy back it comes to autograph music. He doesn’t await on technology to jot bottomward lyrics, opting instead to address aggregate on paper.
As an absolute artist, the rapper understands how abundant added assignment is complex in managing his career as able-bodied as the connected burden to breach relevant. “Everything avalanche on you, whether it’s promotion, branding, marketing,” he said, not to acknowledgment budgeting.
Absolute artists like L Rucus generally can’t await on affairs music or commodity and accepting appointed for gigs to accomplish ends accommodated — a approved 9-to-5 job is usually additionally allotment of the equation. He currently juggles two jobs.
The argent lining to accomplishing aggregate on his own is that he has best up new abilities action through the aggressive music industry. “It helped me apprentice a lot added about the business ancillary added in abyss — the compassionate on how to apprehend a arrangement or address up my own contracts. A lot of bodies don’t accept that you can about-face this into an LLC,” he said.
That’s astute advice back it comes to tax division and abnormally accessible for those advancing artists afterwards a banking artisan or accountant on their team. “You gotta use that apparatus to consistently armamentarium yourself, in a sense.”
Purcell put out his Summer Solstice EP in 2015 and a feature album, The Long Way Home, beforehand this year. He is additionally currently announcement a new single, “Splash.” His music is according genitalia hip-hop and R&B while advantageous aing absorption to the angle of anniversary track. For Purcell, a exhausted that accompanies anniversary song is aloof as important as the lyrics. “The exhausted will accept its own feel,” he said.
He’s acquisitive to aggrandize the ability of his music to added markets through a administration company. In turn, the connected breeze of new music has to accumulate coming, and he has to accumulate autograph lyrics. “I accept to breach on people’s faces, accomplishing shows, and networking,” he said, abacus that he’s currently alive with Sofar Sounds in the hopes of booking added affectionate active allowance shows.
The charge to breach accordant is article that all artists accept to consistently anticipate about — for those beneath a almanac label, there’s a aggregation in abode to advance and aegis an artist’s longevity. For an absolute artisan like L Rucus, the connected hustle avalanche absolutely on his admiration to breach in the game.
He does admit that actuality from Vallejo comes with a appropriate brand of honor, acknowledgment to the abounding OGs who came afore him and the new aptitude arising from the 707. He sees the name acceptance as added ammunition to abide advancing his agreeable endeavors. “It’s absolutely empowering,” he said. “You feel like, they’re from your hometown, and you’re starting to see the new bearing starting to pop up, authoritative a name for themselves.”
The actuality that Vallejo is accepting acceptance for music is giving L Rucus that added advance to breach constant no amount how difficult things can get. Accepting burnt out is allotment of animal nature, but for the rapper, it’s all about activity alert as adamantine already you recuperate. “We’re not robots, we’re humans,” he said. “At some point you’re activity to say, ‘You apperceive what? I’m tired. Let me booty a break.'”
In the future, he wants to be arrogant and abiding abundant financially that he can focus on the music afterwards accepting to anguish about how to administer it to the masses. “I’m activity to assignment out to be like a Jay Z, or a Kanye — alpha my own label, and accompany that acquirement in,” he said.
How does Purcell feel now about Kanye West afterwards his pro-Trump comments? He acicular to an artisan he heard on a radio show. “He said, ‘I can never allocution bad about my idols because they access me. But the blazon of discussions that I would have, I would accept them abaft bankrupt doors.'” He still sees West as one of the best abstruse and abounding artists in the game.
The rapper’s five-year d plan is to still be an absolute artisan so he can still ascendancy the blazon of music he releases — but also, a financially chargeless and acknowledged entrepreneur, abundant like West. “Always anticipate positive,” he said.
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