Thiruvananthapuram: Ahead of Malayalis’ better anniversary Onam, Bacchus-loving Keralites accept yet addition acumen to say cheers. The Kerala Accompaniment Beverages Association (KSBC), the cartel booze banker in the state, has opened its doors to alien brands like Glenfiddich and Johnie Walker.
Even admitting the KSBC shops are chargeless to advertise the alien booze brands from Monday, connoisseurs will accept to delay for addition anniversary to appetite their aesthetic fills. Kerala is abominable for its booze burning with the accompaniment already topping the account in the country.
According to accompaniment customs abbot TP Ramakrishnan, liquor sales in 2017-18 had brought in an added acquirement of Rs 671 crore as compared to the antecedent banking year. In 2016-17, the accompaniment accustomed Rs 10,353 crore from booze sales while it was Rs 11,024 crore in 2017-18.
The accompaniment customs administration is yet to accomplishment the formalities to admission licences to advertise alien brands. The adopted companies, who accept won the bids to acceptation alcohol, are yet to do so.
As abounding as 147 brands from 17 distillers are accepted to be showcased in KSBC outlets in the aboriginal stage. The best big-ticket amid them would be Glenfiddich Single Malt at Rs 57,710 for a 700ml bottle.
All beverages outlets will advertise ‘foreign-made adopted liquor’ (apart from the accepted Indian-made adopted liquor), said KSBC managing administrator H Venkitesh. He, however, said the association was not abiding about the accepted stock.
“We will administer alien brands to all outlets if we accept abundant stock. Otherwise, the accumulation will be bound to exceptional outlets and supermarkets in the aboriginal stage,” he added.
The alien brands will be accessible in bristles measures – 200ml, 500ml, 700 ml, 750ml and 1 litre. Johnie Walker Red Label whisky will be accessible in 350ml too.
Major brands such as Chivas Regal, Ballantine’s, Jack Daniel’s and Absolut will be awash in the aing stage, the KSBC said.
Here’s a amount list
• Johnie Walker Blue Label 750 ml – Rs 20,310
• Johnie Walker Black Label 750 ml – Rs 4,000
• Johnie Walker Black Label 200 ml – Rs 1,230
• Johnie Walker, age-old 18 years 750 ml – Rs 7,710
•Johnie Walker Double Black Whisky 750 ml – Rs 4,720
• Johnie Walker Gold Label Whisky 750 ml – Rs 6,110
• Johnie Walker Red Label 750 ml – Rs 1,950
• Johnie Walker Red Label 375 ml – Rs 1,120
• Remy Martin Fine Champagne Cognac VSOP 700 ml – Rs 8,220
• Napoleon Brandy 700 ml – Rs 1,740
• Dewar’s Scotch Whisky 750 ml – Rs 4,310
• Grey Goose Vodka 750 ml – Rs 4,510
• Glenfiddich Single Malt Whisky 700 ml – Rs 57,710
• God’s Own French VSOP Brandy 750 ml – Rs 1,480
• Teacher’s Highland Cream 1 litre – Rs 2,120
• Renaissance VSOP Brandy 700 ml – Rs 1,980
• Sir Peterson Finest Scotch Whisky 700 ml – Rs 1,990
• Royal Edinburgh Scotch Whisky 700 ml – Rs 1,590
• Francois Martin Cognac 700 ml – Rs 5,480
• God’s Own White Wine 750 ml – Rs 550
• God”s Own Red Wine 750 ml – Rs 550
The Kerala government had aftermost year aloft the acknowledged bubbler age from 21 to 23 years. The antecedent UDF government had accurate a pro-prohibition move by closing confined and state-run liquor automat outlets to abate the availability of acknowledged liquor.
However, afterwards the LDF government took over, it eased the norms for aperture confined and accustomed several bankrupt bottomward places to accessible business.This move had fatigued abuse from Opposition parties and prohibition activists.
The National Family Health Analysis 2015-16 had apparent that cardinal of women who absorb liquor in Kerala has gone up. The boilerplate allotment of men who alcohol in Kerala has appear bottomward to 37 per cent from the 45.2 per cent in the antecedent analysis of 2005-06.
Read more: Kerala news
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