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By Sebastien Malo

NEW YORK, Sept 20 (Thomson Reuters Foundation) – Some of the world’s better customer appurtenances companies including Kellogg Co and Wal-Mart Aliment Inc said on Wednesday they will abridge aliment cessation labels in an accomplishment to annihilate abashing that contributes to aliment waste.

Standardized labeling will use a distinct cessation date on decaying items and a distinct affection indicator for non-perishable items, the Customer Appurtenances Forum (CGF) announced.

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Confusion over cessation labels costs families up to $29 billion annually in the United States alone, according to CGF, which represents some 400 of the world’s better retailers and manufacturers from 70 countries.

According to the United Nations’ Aliment and Agriculture Organization, there is abundant aliment to augment the world’s citizenry but one third is wasted.

Labels now in use such as “Sell by,” “Use by” and “Best before” were developed alpha in the 1960s to access customer assurance but accept multiplied, Ignacio Gavilan, a CGF spokesman, told the Thomson Reuters Foundation.

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“Now now we accept the 12 or 15 expressions that we accept today,” he said.

Since best countries accept no laws acclimation labeling, its approximate use by companies has led to boundless abashing amid consumers, experts say.

“The addiction of the customer is if they get confused, they bandy it away,” said Gavilan.

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“There may be two dates and one of them is close, so they aloof say ‘Well, why accident accepting sick?’”

Consumers annual for some 40 percent of the world’s aliment waste, Gavilan said.

Simplified, constant date labeling will advice companies bisect aliment decay by 2025, said Peter Freedman, CGF managing director.

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Under the new plan, alone two labels – “Best if acclimated by” for non-perishable items and “Use by” for decaying ones – will be acclimated by CGF associates by 2020.

The CGF includes best of the world’s customer appurtenances giants from Tesco Plc to Campbell Soup, Nestle SA and Unilever Plc.

A abode aftermost year by ReFED, a non-profit that works with companies to cut aliment waste, said connected labeling was one of the best cost-effective means to abode the issue.

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“This low lying-fruit of date labeling acclimation is absolutely the blazon of band-aid that anybody can accede is adequately low-effort, cost-effective and has a absolute appulse on abbreviation customer abashing which ultimately helps to abate aliment waste,” Eva Goulbourne, a ReFED spokeswoman, told the Foundation.

The advertisement was fabricated at an accident captivated by Champions 12.3, a accumulation accustomed to advance the U.N.’s Sustainable Development Goal (SDG) of acid aliment decay and losses by 2030.

Reporting by Sebastien Malo in New York and Uday Sampath in Bengaluru. Editing by Maju Samuel and Ellen Wulfhorst. Please acclaim the Thomson Reuters Foundation, the accommodating arm of Thomson Reuters, that covers altruistic news, women’s rights, trafficking, acreage rights, altitude change and resilience. Visit news.trust.org

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