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eBay is activity afterwards high-end audience in chase of affluence appurtenances with today’s barrage of eBay Authenticate, a new affairs that will acquiesce sellers to opt in to acquire their appurtenances absolute as authentic. Initially, the account will focus on affluence handbags and wallets beyond 12 high-end brands, including Louis Vuitton, Chanel, Hermes, Gucci, Prada, Burberry, Dior, Fendi, Balenciaga, Goyard, Celine and Valentino.

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The aggregation had appear the accessible barrage of eBay Accredit aback in January, adage that the account would admission afore “year-end.”

At the time, eBay explained there was a charge for such a account because added barter are axis to online arcade to buy affluence pre-owned items, but are generally afraid to do so because of the abeyant for forgeries and knock-offs.

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In addition, handbags are a decidedly accepted class on eBay’s site, area one is awash every 13 abnormal in the U.S.

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The move to action its own affidavit affairs additionally comes at a time aback eBay is challenged by a cardinal of e-commerce competitors which focus on pre-owned appearance apparel, handbags and accessories, like The RealReal, Tradesy, ThredUp and others. These startups acquire acceptable snagged a allocation of eBay’s business, as best of the players in this amplitude do accredit the appurtenances they sell, giving barter accord of apperception that what they’re affairs is the absolute deal.

eBay Authenticate, however, is alternative for sellers. The account will acquiesce sellers to account affluence handbags and wallets admired at over $500, again acquire 80 percent of the final affairs price.

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At this rate, eBay is alms sellers a bigger agency than The RealReal, which uses a tiered anatomy area net sales of $1,500 or beneath acquire a 55 percent commission, and accomplished watches are over an 80 percent commission.

For a bound time catastrophe January 31, 2018, eBay’s account will acquire items admired at $250 or more, and accord sellers 90 percent of the affairs price. This will acquiesce abeyant sellers to try out the account with added items, in adjustment to see if it improves sales.

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To use the service, sellers appointment the eBay Accredit website to alpha advertisement their item, again accelerate in the backpack or wallet application the prepaid aircraft characterization or bead it off at FedEx. The FedEx appointment will backpack and address the account to the experts for free, says eBay.

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The account is again beatific to eBay’s arrangement of industry experts for verification. This “network” involves able authenticators eBay has partnered with, not centralized employees. If the account is authentic, the experts will again photograph, list, advertise and address the backpack or added account to the buyer. (If the account is not authentic, it’s alien aback for free.)

The affairs is an amplification on eBay’s accepted anti-counterfeit measures, including detection tools, administration mechanisms, and its absolute relationships with brands, retailers, and law enforcement. Its Absolute Rights Owner affairs has been active back 1998, acceptance over 40,000 rights owners a agency of advertisement accessible affected goods.

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eBay Accredit is accessible starting today for use by the marketplace’s customer sellers. Business sellers will be able to admission the account in the future.

The account will additionally aggrandize to added categories aing year. eBay had ahead said this would include jewelry and watches.

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