A Moschino pill-themed accept bag, which sells for $1,095. (Moschino.com)
Moschino, a high-end Italian accouterment company, is accepted for its annoying branding. But biologic addiction activists say the appearance band has taken its business too far by affairs pill-themed items at top U.S. administration stores, claiming it glamorizes decree biologic abuse.
The aggregation afresh debuted its “Capsule Accumulating SS17” band featuring an colossal decree biologic canteen accept bag — admired at $950 — and a similarly-themed mini dress for $950 amid added drug-inspired products.
“WARNING! Do not booty medication on abandoned stomach,” reads a red characterization beyond the advanced of the dress. “KEEP ALL CAPSULES OUT OF THE REACH OF CHILDREN.”
The $995 Moschino Abridged minidress and $950 us canteen accept bag on affectation at Saks Fifth Avenue in Manhattan.
The accouterment and accessories, affairs at flush administration food like Nordstrom and Saks Fifth Avenue, accept fatigued angry criticism from biologic addiction advocates, doctors and parents civic who allegation the appearance makes us bustling attending “chic and cool.”
“It’s announcement biologic use,” said Randy Anderson, an booze and biologic advisor in Minnesota who started an online address calling for the commodity to be pulled from shelves at the Mall of America and added locations.
“I’m absolutely disgusted that any retail abundance thinks this is OK, abnormally back our country is activity through what the CDC has alleged a biologic balance epidemic,” he said.
Anderson cited an alarming trend accepted as “Skittles Parties,” in which teenagers arrest their parents’ anesthetic cabinets and accompany whatever decree drugs they accept on duke to a home area they basin them from a common bowl.
The Centers for Ache Control and Prevention say that in 2014, added bodies died from biologic overdoses than in any year on record.
Opioids, such as OxyContin and Vicodin — which are decree drugs — and heroin — an actionable opiod — dead added than 28,000 bodies in 2014 alone, according to the CDC. At atomic bisected of all opioid overdose deaths absorb a prescription opioid.
“While there is absolutely a need for pills for abounding bodies in abounding situations, this ‘Capsule Collection’ makes it arise that pills are consistently a acceptable affair when the absoluteness is that bags of bodies are dying every year from decree pills,” said Judy Rummler, whose son, Steve, died in 2011 from such an overdose.
The Moschino pill-themed band was created by American celebrity appearance artist Jeremy Scott, who is based in Los Angeles and from Kansas City. In an email to FoxNews.com Wedneday, the aggregation dedicated its fashion, saying, “There was never any absorbed to advance decree biologic abuse.”
(The “Just Say MoschiNO” abbreviate dress is affairs online for $295.)
“The Moschino abridged accumulating was aggressive by a comedy on the chat ‘capsule’ translated actually as a accumulating of ‘capsule-themed’ products,” the aggregation said. “A bottom apparent but appropriately accordant allotment of the accumulating acutely states ‘Just say MoschiNO’ referencing the ‘Just Say No’ anti-drug campaign.
“We are abashed to apprehend that there has been a confounding of the basal affair of the collection,” the email said.
A $695 backpack, additionally allotment of the Abridged Collection, is on affectation at Saks Fifth Avenue in Manhattan.
A arresting affectation of the Abridged Accumulating band at Saks Fifth Avenue’s flagship abundance in Manhattan drew alloyed reactions from barter Wednesday afternoon.
“We are a bearing of pills and this band cleverly mocks America’s attraction with decree drugs,” said one sales associate, as she afraid the bright, over-sized biologic canteen accept bag in her hands.
“It makes you stop and attending and alpha a chat about it,” said the woman. “And it captures Moschino’s sarcasm.”
One chump said the accouterment band could “help the stigma” surrounding brainy affliction and decree drugs, while addition claimed it was abhorrent and alone “glorified” biologic use.
A backer for Saks did not anon acknowledgment to a appeal for comment, while a Nordstrom adumbrative accepted the abundance is accustomed commodity from the Moschino line.
“At this time we are one of several retailers that action items from this collection,” Nordstrom backer Tara Darrow said in an email.
“We’ve heard from some barter who accept apropos and we’re apologetic they’re disappointed,” Darrow said. “We acknowledge the feedback.”
Chris Johnson, an Emergency Room physician and analyzer of the line, said his aboriginal acknowledgment to the accouterment was confusion.
“I am not assertive what appulse the artistic aggregation at Moschino was aggravating to make. On the one hand, we are aggravating to de-stigmatize disease, decidedly brainy health, and so if bodies charge medicines to advice them action in their day to day life, again by all agency booty them,” said Johnson, who is based in Minneapolis.
“The botheration becomes back we alpha to analyze bodies by their med account — that to be an accurate American agency to be medicated,” he said. “My anguish with such appearance statements is that it creates the abstraction that a being needs to be on anesthetic aboriginal and foremost.”
“That seems to be the botheration with this accouterment line,” he told FoxNews.com, “Not that medication is inherently bad, but that it is apparent as a basic of activity and that article is amiss if you are not demography prescriptions.”
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