The long-delayed but much-anticipated account from Qtrax is assuredly activity to barrage – allegedly activity alive this Sunday at 12:00 am Eastern. Qtrax, in case you haven’t heard, is a P2P book administration arrangement that has been in the works for eight years. However, it’s not aloof any P2P file-sharing arrangement – it’s the world’s aboriginal chargeless and acknowledged P2P file-sharing arrangement that has the abutment of all four above almanac labels (EMI, SonyBMG, Universal Music Group and Warner Music Group).
According to a contempo abstraction by Jupiter Research, for anniversary song sold, 100 added were stolen. The abstraction additionally appear that 94% of online music consumers were afraid to pay for music. The almanac labels assuredly got the hint: the Napster Generation thinks music should be free, and they will acquisition a way to get it for free, admitting laws or lawsuits. Back the almanac companies accomplished all their attempts to accomplish up for absent acquirement from CD sales had failed, they knew that they now had no addition but to action chargeless music to the online masses.
The Qtrax archive currently boasts 5,000,000 songs, but has affairs to eventually action over 25 million. This makes Qtrax assertive to become the best complete online archive of no-cost acknowledged downloads anywhere in the world. The site, which will barrage in Cannes, France with abutment from stars like James Blunt and LL Air-conditioned J is actuality heralded as the “death bell for CDs” as able-bodied as “a massive claiming to iTunes.”
What’s best important about Qtrax’s barrage is the afflicted mentality of the almanac labels’ eyes for the online music marketplace. Having them apprehend that they charge action chargeless music in adjustment to attempt with industry behemoths like iTunes, is a able footfall in the appropriate direction.
And chargeless music doesn’t accept to be the adversity labels accept consistently thought. Says Qtrax arch Allan Klepfisz, “the abstraction of chargeless music is not so radical. Commercial radio and free-to-air television is paid for by advertisers and accessible for chargeless to consumers.”
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