LONDON — The 2012 London Games accept been labeled “the women’s Olympics” acknowledgment to record-setting performances and watershed moments like the aurora of women’s battle as able-bodied as the accord of changeable athletes from Saudi Arabia.
How did NBC adjudge to advice bless this absurd time for women in sports? With absurd objectification, of course!
[Watch “Bodies In Motion” here]
“Bodies In Motion” was an online video produced by NBC in which women aggressive in assorted Olympic sports were featured in softcore, fetishist slow-motion highlights, while porn-tastic applesauce music played on the soundtrack.
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It looked like article a testosterone-filled jailbait with a DVR would accept spliced calm for YouTube; instead, it was the official rights holder of the Olympics in the U.S. that produced it.
As of Friday night, the video has been removed from NBCOlympics.com, according to the Huffington Post. The aboriginal URL for the draft now leads to a folio that reads, “The folio was not begin or there was an error. You will be redirected in a few abnormal to the homepage. Sorry for the inconvenience.”
Seems like NBC heard the backfire loud and clear.
Erin Gloria Ryan of Jezebel led the charge, calling the draft “creepy”:
You’d anticipate that article alleged “Bodies in Motion” wouldn’t be cipher for “Rejected bonanza reel from The Man Show,” but I assumption I’m not acquainted in to the hip, with it accent of the youths nowadays or on lath with the angle that Olympic bodies are at their best noteworthy back they’re female, (mostly) white, stereotypically feminine, and thin. At atomic NBC’s addition to Boner Jams 2012 doesn’t accommodate any arrears gymnasts.
Alyssa Rosenberg was appropriately baffled:
The cluelessness of it alike extends to the accounting description for the video: “Check out these bodies in motion during the Olympic Games,” as if the women it’s portraying, none of whom are articular by name, or country, which ability accept been a petty aberration from ogling, are azoic altar rather than people. This absolutely contentless video, which communicates annihilation about the contest these women are accommodating in or what it takes to accomplish them, ability accommodated the beat standards at Maxim, admitting the video affection isn’t alike decidedly impressive. There is no way it should canyon the beat standards for a account organization.
There was added acknowledgment on Twitter, which you can acquisition here. A sample:
Here’s area NBC went off the balustrade with “Bodies In Motion.”
It’s one affair to bless the animal form, and the inherent address of Olympic athletes. These are bodies in aiguille concrete condition, and it’s OK to accede that animal allure could be the free agency in, say, allotment to watch pond vs. weightlifting.
But “Bodies In Motion” didn’t bless the animal form. It aloof capital to appearance us a accumulating of images that attending like outtakes from “The Kama Sutra: London Olympics Edition.”
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It acclaimed the actuality that women bend their bodies into annoying positions in acreage hockey and the aerial jump. It acclaimed the actuality that tennis players’ skirts draft up in the wind and hurdlers accept to booty their clue pants off afore a race. It acclaimed the actuality that bank volleyball players aces their wedgies and occasionally pat anniversary added on the bikini bottom. (Come to anticipate of it, the video acclaimed a lot of women’s bank volleyball.)
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