If you see a cracker fabricated in Norway demography over your Instagram feed, you’re not alone.
The #ggcrackers hashtag for GG Scandinavian Bran Crispbread, a 20-calorie cracker admired for its high-fiber agreeable — currently has added than 1,000 posts and counting.
The absurd are applied works of art on Instagram, topped with aggregate from avocado to eggs, bake-apple and salmon.
The woman abaft the crackers’ acceptance in the U.S. is Tanya Zuckerbrot, a New York City-based dietitian and architect of the F-Factor Diet, a weight accident and bloom affairs focused on the nutrients of fiber.
“I anticipate it’s added cilia that is what’s absolutely actuality accepted and accordingly this [GG crackers] is a agent to get cilia into your diet,” explained Zuckerbrot, who said she saw the absurd go viral on amusing media aloof in the aftermost year, back she started announcement topping variations and recipes on Instagram.
Zuckerbrot apparent the absurd 20 years ago on the basal shelf of a bloom aliment abundance covered in dust, she recalled. At the time, she was alive with diabetic and cardiovascular patients in a analytic clandestine convenance ambience and was attractive for a aliment alternative.
“I blew the dust off to attending at the diet label,” said Zuckerbrot, who added the absurd to her clients’ diets. “All these audience alternate to their cardiologists and endocrinologist and begin not alone were they convalescent but they were all accident weight after hunger.”
Zuckerbrot thinks bistro cilia was the key to her clients’ success.
“That was the bearing of the F-Factor Diet,” she said.
Each GG cracker contains four grams of cilia and 20 calories, according to the package’s diet label.
The recommended comestible cilia assimilation per day is 25 grams for women and 38 grams for men. Consuming cilia able-bodied above those recommendations could advance to belly pain, bloating and gas and mineral deficiencies in some cases, experts say.
Zuckerbrot featured the GG absurd in her aboriginal book, “The F-Factor Diet,” appear in 2006, and has watched them backfire in acceptance since.
“They are a agent to get cilia in because you appetence the allowances of fiber,” said Zuckerbrot, who is now ablution her own band of fiber-filled foods.
Zuckerbrot, whose audience accept included Megyn Kelly, Katie Couric and Miss USA 2012 Olivia Culpo, advises bodies on the F-Factor Diet to eat amid 35 and 60 grams of cilia per day.
Zuckerbrot alike sells a $45 accustomed case to authority the high-fiber crackers, and added F-Factor-approved snacks. She has never accustomed advantage from the maker of the GG crackers, but is now exploring affiliation account with the aggregation to accompany with the absolution of her third book, an adapted copy of “The F-Factor Diet.”
Though the absurd are now accepted on amusing media, they are not a 21st aeon creation.
The crackers’ namesake, Gunder Gundersen, aboriginal created the compound for the absurd in 1935 in his built-in Norway, according to the company’s website.
The absurd are still fabricated in Norway and now accommodate variations like sunflower berry and attic seed.
GG’s website includes recipes for aggregate from apricot to pancakes, attic muffins, pizza and meatloaf, with GG Scandinavian Bran Crispbread as the capital ingredient.
Heather Bauer, a registered dietitian nutritionist, additionally recommends GG absurd to her clients.
“I like them because they accord you crisis and arrangement but they don’t accept that binge-able quality,” said Bauer, additionally the architect of the weight accident affairs The Aliment Fix. “They’re an able way to get cilia in after putting in too abounding calories.”
Bauer warns her audience to not about-face the GG absurd “into a party.”
“You can about-face them into a affair if you slather them with peanut adulate or brie cheese,” she said. “You defeat the purpose of them.”
Instead, top the absurd with avocado or eggs for breakfast, almond adulate or ablaze cheese for a snack, or crumble them in a bloom as a crouton replacement, advises Bauer.
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