As an artisan and artefact designer, she’s amorous with its accuracy and the amaranthine artistic uses for it. But as a mother, and an environmentally-conscious consumer, she’s disgusted by it.
“Plastic is a big allotment of our circadian lives. There’s no abstinent it,” said Nouri. “But every time we use added of it , we’re harming ourselves and Earth.”
So she’s accomplishing article about it.
On Thursday, Nouri apparent Stasher, a band of sandwich accoutrements fabricated absolutely of silicone, a accustomed actual fabricated of sand, bedrock and oxygen.
Related: Added artificial than angle in oceans by 2050
Like artificial sandwich bags, the silicone accoutrements affection the aforementioned pinch-press, air-tight closure. But the comparisons end there, said Nouri.
Her silicone accoutrements are petroleum-free and accommodate no PVC, acrylic or phthalates.
And while 20 actor artificial accoutrements end up in U.S. landfills anniversary day, Stasher accoutrements are reusable for at atomic three years and can be frozen, microwaved or put in the dishwasher.
With dry-erase markers, you can author addendum and labels anon assimilate the bag’s surface. Not activity creative? The accoutrements additionally appear in fun designs — anticipate circus, amplitude and monster themes.
Stasher accoutrements will be accessible online in February and in retail aliment in March.
Related: She’s $10 actor afterpiece to replacing artificial bottles
Nouri has been on a claimed cause for added than a decade to advice consumers alter accustomed artificial articles with safer silicone-based alternatives.
She was partly motivated by her accomplishments in Iran.
“My ancestor was a best wrestler and my mother has a PhD in nutrition,” she said. “So I was actual acquainted about bloom and diet growing up.”
Nouri immigrated to the San Francisco Bay Area back she was 10.
“I became somewhat of a rebel,” said Nouri. “I was aloof actual artistic and capital to do things my way.”
After admission from UC Berkeley, Nouri took a sales and business internship at IBM. “But I consistently had a little business adventure on the side,” she said. “People would consistently acquaint me I was a accustomed entrepreneur.”
Nouri launched her aggregation Modern Twist in 2005. The aggregation makes silicone-based placemats, coasters and a array of babyish items, including bibs, cups and aliment containers.
“As consumers, we focus added on what we eat,” said Nouri, who has three kids. “To me, abnormally as a mom, it was aloof as important to appraise area we are putting our food. I was packing three lunches a day in artificial bags.”
Today, Modern Twist is profitable, generates about $10 actor a year in revenue, and its articles are awash in over 4,000 retailers nationwide.
Related: No really. This pencil grows into a amazon
Nouri said Stasher accoutrements are a accustomed change of her eyes for a plastics-free world.
She spent three years and $500,000 researching and developing the silicon sandwich bags. “It was a big advance for us at the time and I about went broke,” she said.
The silicone accoutrements (which advertise for $12.99 to $14.99 apiece) do amount absolutely a bit added than a box of disposable artificial bags. Still, she’s hopeful that the abiding bread-and-er and ecology amount of the silicone accoutrements will amplitude consumers to buy them.
In the meantime, Nouri is already planning to aggrandize the Stasher band with added sizes after this year.
“I achievement that these accoutrements can become a attribute of how we are rethinking artificial and caring for our planet,” she said.
CNNMoney (New York) First appear January 28, 2016: 8:00 AM ET
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