Her average name is Freedom. No, really. Anukampa Freedom Gupta-Fonner, the Chief Imagineer for San Francisco-based close Architecture By Freedom, is on a mission to actualize 100 inventions by 2025 in an accomplishment to move the apple afterpiece to zero-waste living. She afresh aggregate her vision with a accumulation of government advisers and entrepreneurs in a Los Angeles Cleantech Incubator (LACI) address anteroom in the DTLA Arts District in a accent blue-blooded “Make Debris History.”
Café Demitasse architect Bobby Roshan co-hosted the accident with civic-minded coders Hack for LA. “Eco-friendly, green, blue, a lot of the time it’s aloof bullshit,” Roshan says. However, the self-described carper bought into the Freedom Sleeve, a compostable, reusable coffee sleeve that fits most cups and insulates easily from heat. Bigger picture, he additionally bought into Freedom, saying, “She’s one of the few bodies accomplishing article viable, believable, and anticipation out.”
Freedom started her presentation by systematically dismantling the “Holy bridle of waste” – Reduce Reclaim Recycle – painting the U.S. as a consumption-driven association area “nobody wants to abate anything.” She adds, “The better producers of debris in the world” account 4.4 pounds of decay per person, per day. Out of convenience, best bodies are additionally afraid to reuse. Finally, recycling has become a misnomer. “We don’t recycle, we sort,” Freedom says, pointing to labels, misclassification and muck that accomplish recycling abounding recyclable abstracts impossible.
Freedom approved the irony of the all-around debris crisis by bulging a accelerate featuring a National Geographic annual from June 2018 that reads, “18 billion pounds of artificial ends up in the ocean anniversary year.” The kicker: this issue’s double-wrapped with plastic.
She also dismissed landfills as a accessible solution, back the U.S. already has 2,500 landfills that aftermath abundant greenhouse gas emissions, and additional acreage is accepting harder to find. Moving trash has become a above issue. Freedom cited a statistic, saying, “Every sixth barter in the U.S. is a debris truck.”
The cast is not completely dire. Architecture By Freedom is alive to annihilate decay by “radically redesigning disposable products.” The premise: What if decay was no best an accustomed byproduct? Freedom and her aggregation started by logging what bodies were throwing abroad in debris cans and on hiking trails. Based on their findings. Architecture By Freedom developed their 100-invention ambition by 2025 in hopes of introducing these items afore it’s too backward to accomplish a difference.
A simple Starbucks coffee sleeve bent their attention. Anniversary agenda sleeve reads, “Same abundant sleeve, beneath waste. Because we affliction about our planet, this 85% post-consumer-fiber cup sleeve uses 34% beneath agenda than our original.” That may be beneath waste, but is still seriously wasteful. Added importantly, anniversary sleeve states, “Intended for distinct use only.” Based on what? Freedom used a distinct sleeve for six months with no issue.
Why did Architecture By Freedom find coffee sleeves so compelling? “Every day, 40 actor sleeves are trashed,” says Freedom, who attributed 2.8 billion pounds of decay per year to these cardboard wraps. Abounding coffeehouses use bifold cups for orders beneath 10 ounces, back sleeves about don’t fit abate cups. Freedom Sleeves are capricious to fit cups from 8 to 24 ounces.
“We all adulation coffee,” Freedom says. “There’s an affecting affiliation to this alcohol that could absolutely atom a absolute grassroots movement for aught waste.” Her aggregation redesigned the sleeve as a simple wearable bend that clips on to a carabiner, dog’s leash, laptop bag or bicycle. The bright architecture alike includes a smiley face.
An admirers affiliate acicular out that coffeehouses should be absorbed to abutment Freedom Sleeves back it saves them from purchasing agenda sleeves. That’s no doubt Freedom’s hope.
None of Architecture By Freedom’s accessible inventions are food- or drink-related. In the meantime, Freedom did share a 10-point accelerate that helps a being become a “champion of aught waste.” Accessible accomplish accommodate allegorical “for here” at coffeehouses to alcohol from a washable mug. Businesses can additionally action added than one napkin aloft request, instead of abrogation a dispenser on a table or assemblage on the counter. Eliminating Styrofoam in favor of a “better box” for to-go orders or assortment would additionally be far beneath annihilative to the environment.
Ultimately, decay comes bottomward to one key point that Freedom made at the end of her Q&A: “The acknowledgment to this debris crisis is not to actualize it at all.”
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