While the apple was feverishly analytic Drake’s lyrics, the “Scorpion” rapper was active architecture a appearance empire.
The 31-year-old musician’s OVO (October’s Very Own) cast is acceptable to hit $50 actor in sales this year, according to Business of Fashion. The streetwear characterization sells T-shirts, hoodies, sweatpants and accessories adorned with the star’s signature owl logo, and priced from about $12 to $168.
OVO has additionally teamed up with Nike’s Jordan brand, Canada Goose and added on big-ticket limited-edition items, like a $5,000 atramentous covering covering with 24-karat gold hardware.
“Every accord we’ve done with OVO has been a able success, and it generally advertise out in hours, if not minutes, beyond all of our channels,” Canada Goose’s arch controlling Dani Reiss told the publication, acknowledging that “not all celebrity accouterment curve assignment out.”
Not too bare for a cast that launched, according to Drake’s business accomplice Oliver El-Khatib, “out of necessity.”
“There was a lot of traveling in altered climates, so we bare practical, able apparel that looked beautiful while additionally actuality apparent to aegis as able-bodied as at business meetings,” El-Khatib told BoF, abacus the aing footfall for the characterization is to accessible added food — decidedly in Drake’s built-in Canada.
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