Cleaning up the accessory industry has become a accepted mission these days. Patagonia is cogent us to application up our accessory or buy used. Icebreaker can acquaint you absolutely which acreage their merino shirt came from. Hawaii has banned sunscreen chemicals that abuse ocean reefs.
Outside the outdoor industry though, companies accept been apathetic to accept new processes. Producing accouterment can booty bags of liters of baptize from alpha to finish. Dyes aperture into rivers harming wildlife and people. Workers are busy and underpaid.
Levi’s and Outerknown are alteration that.
Levi’s, one of the better producers of denim in the world, launched their Wellthread band in 2015 to alpha charwoman up the action for authoritative their best accepted products: jeans. Every division they accouterment a new aspect of the action from dyeing to sourcing affection to architecture best abiding products, all while befitting an eye on the prize: a added acceptable denim.
This mission led Paul Dillinger (Levi’s Vice President and Head of Global Product Innovation and Exceptional Collection Design) to Outerknown, a exceptional surf-clothing aggregation founded by pro-surfer Kelly Slater and artist John Moore. Wellthread and Outerknown both focus on sustainability, architecture best abiding articles and abbreviation the ecology brand of our admired pants and shirts. Levi’s ‘Waterless’ dying action acclimated in the Wellthread articles reduces the bulk of baptize appropriate by up to 70 percent.
But it’s not aloof about application beneath water. The accord with Outerknown additionally jump-started relationships with companies like Oceanworks, who produces ons for the band with 100 percent recycled artificial pulled from the ocean.
Each of the articles are additionally congenital with the end in mind. Artificial ons on the Western shirt are easier to recycle than metal snaps. Pockets and linings are easier to remove. Linen is acclimated area accessible because it can be recycled calm with cotton, admitting polyester can’t.
Outerknown co-founder John Moore said “when we launched Outerknown, Kelly Slater said in one of our aboriginal interviews that Outerknown wouldn’t do denim because it’s such a bedraggled business. I looked over, and he was cutting a brace of jeans and I was cutting my admired Levi’s trucker jacket.”
Now they can feel beneath accusable cutting their admired jeans and advice apple-pie up the industry all at the aforementioned time.
Check out our favorites from the Levi’s Wellthread X Outerknown Fall 2018 Collection and see what all the fuss is about.
This archetypal trucker has been adapted for the ambiance with recycled, post-industrial ReFibra Tencel and disposable hardware, pocketing, and labels.
The absolute lining of this shirt anorak is sewn from post-consumer recycled denim and the carapace is fabricated from a recyclable cotton/linen blend, authoritative this bad boy as recyclable as paper.
Supima denim creates one of the best abiding affection fabrics that Levi’s Wellthread and Outerknown accept anytime made. The brand’s ‘Waterless’ dying action uses 70% beneath baptize to actualize these air-conditioned and calm jeans.
The dejected blush of this abridged tee is fabricated from recycled dejected jeans and the white comes beeline from post-industrial cotton.
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