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Vimeo has acquired adolescent New York aggregation VHX, a belvedere that lets creators set up their own video administration networks online. Terms of the accord were not disclosed.

Founded in 2010, VHX offers a cardinal of casework aimed at allowance bodies to barrage their own subscription-based account and to sell or rent videos individually. The archetypal is agnate to companies such as Shopify or Squarespace, insofar as it’s a white-label account that provides the backend accuracy for developers to set up their own feature-rich website with acquittal systems and checkouts chip — except with VHX, the focus is absolutely on affairs video.

With about $10 actor in funding, VHX says that there are about 30,000 subscribers to the added than 100 video channels powered by its platform, which accommodate aggregate from yoga skits to hunting. Not all video casework are white-label, admitting — VHX additionally offers a hosting service.

Above: VHX: Yoga, with Rachel Brathen.

The accretion makes faculty for Vimeo on abounding fronts. The aggregation has continued approved to differentiate itself from the cast of YouTube by targeting creatives, accepting launched its own paid on-demand account aback in 2013 that let anyone advertise TV shows and movies anon to viewers. And aloof aftermost month, Vimeo wooed developers with a new white-listed API affairs that lets third parties accommodate added acutely with Vimeo’s video-streaming platform.

As a aftereffect of this acquisition, Vimeo says it’ll be bringing on the absolute 22-strong VHX team, including founders, who will now assignment to advertise Vimeo’s articles to blur studios, broadcasters, agencies, and more. So this accord unlocks an absorbing new vertical for Vimeo — alms to advice developers, creatives, and corporations body their own cable video-on-demand (SVOD) services. “Online video is accretion from a few boilerplate cable casework into a blooming apple of interest-based alive channels, abundant like the change from advertisement to cable television,” explained Kerry Trainor, Vimeo CEO.

So VHX is a potentially able new arrow in Vimeo’s quiver, as it now offers admirers ability with about 300 actor users, video analytics, a hosted VoD band-aid (Vimeo on Demand), and a white-label account that lets companies use their own apps, websites, and brand.

As for VHX, well, it assets one acute affair as a aftereffect of the acquisition: scale. “Adding our belvedere to Vimeo’s massive association of creators and consumers agency we’ll be able to move faster, and advice creators ample and baby accomplish in the over-the-top alive market,” said VHX cofounder and CEO Jamie Wilkinson.

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