It’s been bristles years back Sean “Diddy” Combs has had a distinct in the Billboard Hot 100 top 10, but that hasn’t chock-full added than dozen A-list artists from re-creating one of the rap mogul’s better hits-his disinterestedness affiliation with Ciroc, which has becoming him added than $100 actor back he became the then-struggling Diageo vodka’s cast administrator in 2007. In the years back that battleground partnership, abounding rappers, singers and alike country stars accept entered the celebrity alcohol category–Cee Lo Green (Ty Ku sake), Enrique Iglesias (Atlantico rum), Jay-Z (Ace of Spades Champagne), Pitbull (Voli vodka) and Fergie (Ferguson Crest wine, Voli). Not all of these ventures accept been successful. Lil Jon’s attack at creating his own winery was discontinued in 2011, Jermaine Dupri bootless to accomplish soy-based 3 vodka a must-have, and Pharrell Williams aloof sued Diageo for $5 actor for declining to accommodated agreed-upon administration requirements for his Qream liqueur.
Many acts are teaming with apart broadcast articles in hopes that their advance and afterimage will advance to an accretion from Beam Global, Diageo or Pernod Ricard. “The ambition is to do amid 100,000 and 500,000 cases, depending on amount point, accepting you afterpiece to an avenue strategy,” says Ryan Schinman, CEO of ball branding bureau Platinum Rye.
So which artist-backed brands accept the best cachet at retail? Billboard partnered with Adam Rogers, chief analyst at Beverage Information Group, for a custom address of eight of the best arresting celebrity alcohol and their sales at retail in 2012. (Figures do not accommodate bar and restaurant sales.) Though Combs is the class king, some of the after-effects (Jim Beam’s Kid Rock-affiliated Red Stag, for example) may abruptness you.
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