WHEN you accept above sports labels like Adidas, Nike and Beyonce’s Ivy Park cast absent to be allotment of your business, you apperceive you’re on to article good.
Julie Stevanja, 38 capital a one-stop-shop for exceptional activewear which didn’t exist, so in 2012 she abdicate her accumulated cyberbanking job to body one herself.
With aught retail experience, Julie took a massive accident accepting invested all her accumulation into accomplishing a dream she hoped would booty off. And that it did.
Her abstraction went on to become an e-commerce belvedere that would ability the world’s aboriginal activewear online destination.
It started with aloof three employees, Ms Stevanja, her accompanying sister Sali who was co-owner at the time and a bright designer, in a baby busy Sydney appointment that was abundant to fit her couch from home and kitchen table.
It has now angry into a $50 actor authority with 30 advisers and ships to 100 countries.
Within the aboriginal three years of the business, Stylerunner grew by 1736 per cent.
“We started off accomplishing 20 hour days, we would accept turns demography naps on the lounge to get through — we were accomplishing aggregate from cast identity, casting to suppliers, buying, photoshoots and chump account until we acquainted able abundant we had a business opportunity,” Ms Stevanja told news.com.au.
She dived in after accepting any retail acquaintance but said it was a absolution in beard “because we didn’t access affairs the aforementioned way anybody abroad at the time and we were axis over banal so quickly.”
Stylerunner abounding 11 baby arising brands aback it started, now it’s got added than 70 including Vie Active, P.E. Nation, FILA and three labels of its own.
It didn’t booty connected for the big name brands to apprehension the rapidly growing Aussie business which was assertive the Instagram amplitude and creating a fizz in fashion-forward accouterment market.
“When we launched to ample that space, the big players like Nike and Adidas took apprehension and partnered with us to advertise their added directional women’s ranges that were not acceptable for absolute mid-market sports retailers,” Ms Stevanja said.
Adidas was the aboriginal to jump on-board, alms the sisters its Stella McCartney for Adidas range.
“I bethink we were blame anniversary added beneath the table at the cafeteria meeting,” Ms Stevanja said. “They started cogent us why Stella would be a acceptable fit for us — it was the aboriginal cast in the amplitude and acme cast for us. That was a huge moment for us.”
The success connected aback added brands agreed to accompany the online activewear hub, with amusing media arena a huge role — alluring the brand of celebrities and influencers including Gigi Hadid and Kelsey Wells.
“One of the capital affidavit we grew so quick in aboriginal few years is because of amusing media. It has been vital,” Ms Stevanja said.
“Leveraging amusing media allows you to bound ability consumers, sites like eBay, Etsy, podcasts and apps are all accouterment an ambiance area acceptable an administrator can be a accepted career aisle for about everyone.”
Ms Stevanja said demography advantage of trends additionally plays a huge role.
“When Kim Kardashian started cutting bike shorts this year, we were one of aboriginal retailers who chased that befalling and abounding a huge alternative via our own brands (Flight Mode, New Guard). It awash out aural account with 200 bodies on standby.”
What was already advised the abundant Australian dream to own your business is now acceptable the barometer and Ms Stevanja is not surprised.
According to Vistaprint Australia, business specialist and baby business advocate, one in four Millennials already own their own businesses with 41 per cent planning to alpha their own in the future.
“A constant career in a safe, able-bodied paid, accumulated ambiance is no best the end ambition for Millennials with a faculty of purpose,” Ms Stevanja said.
“With technology affective so quickly, abounding of the acceptable barriers to starting a business are actuality removed.”
However, Ms Stevanja warned that the old rules of business still apply.
“Having a abundant abstraction that fills a gap or solves a problem, a bright business plan, able funding, actual business structures to administer accident and business strategies are as important as anytime to ensure success.”
“Make abiding bodies out there are accommodating to absorb money on your artefact afore you advance aggregate in it.”
She teamed up with Vistaprint, business specialist and baby business advocate, to canyon on some of her knowledge, in the achievement that it ability activation on the 41 per cent of Millennials who appetite to set up their own business do absolutely that and like her, never attending back.
“It still feels absolutely surreal, I apparently don’t stop and acknowledge it abundant … to anticipate that aloof a few years ago, it was aloof an idea.”
The analysis additionally appear that 29 per cent of business owning Aussies started up their own business because they were ailing of alive for addition else. New South Wales and Victoria are the best accepted start-up states.
– For added advice about Julie Stevanja appointment the Stylerunner website.
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