Last year Milan Kordestani was a academy apprentice who spent his time advertent new artists beyond alive platforms. Today, Milan and his sister, Misha, are some of the youngest characterization admiral in the music industry. Started from Milan’s Colorado Academy abode room, Guin Records provides alien artists of all genres (primarily hip-hop) production, advance and distribution. Uncharted — the collaborative anthology featuring abounding of Guin Records’ signees — has already accustomed over seven actor streams beyond platforms like Spotify, Soundcloud, Apple Music, Tidal, and Youtube. 303 Magazine had the adventitious to allege with Milan and Misha and apprentice how two academy acceptance took the music industry by storm.
303 Magazine: How did this abstraction to alpha a almanac label, giving alien artists representation, change from aloof an abstraction to the absolute thing?
Milan Kordestani: Essentially, we begin that in music today there is a abridgement of storytelling in rap music that there acclimated to be aback it was initially created. It started with me in my academy abode alive through Soundcloud, aloof aggravating to acquisition artists that were accomplishing this; artists that were cogent their story. We begin artists that were accomplished but didn’t accept the abutment to actualize abundant music and get it heard and that was how the characterization came about.
303: What did you hope/do you still achievement to achieve with this almanac label?
Milan: We do feel like that in hip-hop today it’s aloof this affiliated advance of drugs and violence. What we appetite to advance is the storytelling that rap music started around. We’re aloof aggravating to get people’s belief out and advice advance absolute images.
Misha Kordestani: It’s additionally about creating belief that added bodies can chronicle to. We can accomplish a association of bodies absolutely appear together.
303: Being so young, what was one of the things that afraid you best about starting your own label?
Misha: I assumption the capital affair that was alarming at aboriginal was acclimation this above startup with academics and academy life, accomplishing it in the average of the chaos. Milan was a apprentice aback it started and I was a inferior belief away so it was absolutely in the average of the chaos. But we had such a affection for it and we admired accomplishing it, it became about like a hobby.
Milan: There’s one added affair I’d add about actuality 19 and 21 in the music industry. Aggravating to authorize this authority, dispatch into the flat and giving an assessment aback you don’t accept all that acquaintance yet, is a little alarming at times. Once you’re in it and you’ve congenital a akin of account with the bodies you’re alive with, the age agency starts to disappear.
303: How has it been activity into business with your sibling?
Milan: Initially, the way it started out was with me authoritative music and creating tracks. You appetite to get opinions of what you’re making, sending them to accompany and family. Every time I would accelerate it to Misha, she would appear aback with a appraisal or compliment. There was this accessory teamwork that absolutely seemed to work. Our tastes are so agnate and we’ve been absolutely aing back we were kids and it has formed out absolutely well.
303: How was the name ‘Guin Records’ chosen?
Misha: As kids, we would consistently alarm anniversary added ‘Guin’ which stems from penguin. Why we chose it was because penguins are absolutely airy and they’re consistently in a huge association and they never absolutely carelessness anniversary other. We absitively to name the almanac characterization that because we’re all about storytelling and creating that bigger community.
Milan: Going off of the penguin analogy, you see them in Antarctica and they’re all absorption calm for amore in a aggregation effort. That’s what Guin Records is all about. We’re a aggregation accomplishment of anybody alive together.
303: How accept you two handled the weight of active a almanac characterization and accessory school?
Milan: I anticipate it’s aloof about actuality absolutely advantageous and accepting things done quickly. With academy work, you try to get it done bound so that the blow of the day we can absorb answering emails, talking with artists, complete engineers, etc.; it takes a lot of time. It’s a lot of organizing, essentially.
Misha: I anticipate addition arduous aspect of it is that the music industry is absolutely crazy. Even admitting the accustomed hours of academy and appointment exist, alive in the music industry all happens absolutely backward and sporadically. It is absolutely difficult in that sense.
303: What does Guin Records attending to action alien artists?
Misha: We action them the basics. The costs of flat sessions and recording, but additionally alive with abundant complete engineers from the aforementioned communities that they’re from. We’ve additionally affiliated them with the altered artists that were on the accord album, for example. It’s aloof creating that association and giving the artists admission to accommodated others aural the music industry.
Milan: Most labels tend to aloof acquisition an already able artisan and assurance them. Its beneath assignment and beneath time. We tend to acquisition a design in the rough. Someone who is absolutely talented, but aloof needs a little advice and all the things we action as a label.
303: Which artisan active to Guin Records do you anticipate our readers absolutely charge to apperceive about appropriate now?
Milan: We accept exclusivity agreements with Prophecy and Surve, and addition artisan from Sacremento called Elias Burbick. They’re the artists who stood out to us afterwards alive with them on Uncharted. Over the aing few months, we’ll be absolution music from all three of them and finalizing deals with them and added artists.
303: Do you anticipate Guin Records will consistently focus on rap and hip-hop or will you try to annex out to acquisition artists aural altered genres?
Misha: I anticipate we’ll absolutely annex further. We originally started with hip-hop because we had admission to so abounding demos. Aback you go on Soundcloud, the majority of artists are in hip-hop. We additionally accept a huge affection for jazz, classics, all of it so we’d eventually adulation to annex out.
303: What does the approaching attending like for Guin Records?
Milan: The ambition is to assignment with these artists we’re alive with appropriate now, allowance to advance them and acquisitive to breach them and get them into the accessible eye. We can again use them as a apparatus to advance added artists that are accomplished and deserve to be in that position: actuality able to accomplish money accomplishing what they love.
For added advice about Guin Records, go here.
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