Frey Farms CEO Sarah Frey grew her family’s distinct acreage in southern Illinois into a civic supplier of produce, with added than a dozen farms and accessories amid throughout the Midwest and Southeast. Now the aggregation is continuing to body its cooler analysis — which already includes Tsamma Watermelon Abstract and adeptness clandestine characterization provider Beginning cascade — with a new band of better-for-you drinks, Sarah’s Homegrown.
The aggregation launched Sarah’s Homegrown Agua Frescas, a band of arctic abstract alcohol mixes, this ages in Walmart nationwide. The attenuated juices are fabricated from beginning produce, including fruits developed and awkward on the company’s farms. The new band includes Watermelon Cucumber, Strawberry Lemon, Mint Lime Mojito, Mango Pineapple, and Pina Colada varieties packaged in multiserve pouches and will retail for $4.98 per six-serving package.
Frey Farms began architecture its cooler analysis six years ago back the aggregation opened a clandestine characterization cooler assembly assemblage that ally with retailers, distributors, and alternation restaurants. Speaking with BevNET, Frey said she had been bearing agnate articles to the agua fresca band in bubbler alcohol architecture for clandestine characterization barter for several years and watching how consumers accepted natural, better-for-you products, she saw an befalling to acquaint the Sarah’s Homegrown band as a way to abound farm-sourced beverages in accumulation bazaar retailers. As well, Frey capital the band to serve “a college purpose” of abbreviation aliment decay by application beginning aftermath and drive bottomward the retail amount to accomplish the articles attainable to low-income consumers.
“You shouldn’t accept to pay a lot of money for a apple-pie advantageous beverage,” Frey said. “It should be that you accept to pay six or eight bucks for a apple-pie cooler that doesn’t accept bogus colors, flavors, sweeteners, preservatives, all that stuff. So our focus was to advantage the calibration of Frey Farms and all the growers that we assignment with to drive bottomward the amount while acknowledging the mission of catastrophe aliment waste.”
Frey said she believes agua frescas are an on-trend class that is branch against the boilerplate acknowledgment to its accession as an another to CSDs. She cited administration in this change by aliment account alternation restaurants such as Panera Bread, Pret-a-Manger, and Chipotle affective abroad from above soda brands and against alive with companies like Frey Farms to actualize custom alloy better-for-you cooler options. Subway, which purchases agua fresca articles from Frey Farms, has analogously put convalescent cooler options at the beginning of its aliment with its Beginning Cascade Cooler Stations.
While the aboriginal band of Sarah’s Homegrown articles are frozen, Frey said RTD articles will be launched beneath the cast name in January at baddest retailers during class resets. Among the ambition consumers will be parents attractive for convalescent alcohol options for their kids. She acclaimed the RTD band will abundantly focus on agua frescas but accession will additionally “go beyond” that category.
“When I saw added and added of the big brands activity out there and venturing into this amplitude and abroad from acceptable carbonated cooler offerings, I anticipation there is a big befalling now for frescas,” she said. “With aliment account authoritative 50 percent of the cooler space, consumers are accepting interactions with agua frescas now. It can be congenital there in aliment account and again that translates to retail shelves back consumers accept those interactions and they apperceive what to expect.”
In accession to Sarah’s Homegrown, Frey Farms additionally produces Tsamma Watermelon Juice, a band of cold-pressed watermelon juices and abstract blends in 12 oz bottles that additionally emphasizes its role in abbreviation aliment decay by application the company’s own watermelon supply. Frey said the cast is continuing to abound as the aggregation puts added absorption on its cooler division.
“When you ascendancy the accumulation of the raw ingredients, that affords us the adeptness to do things from a amount standpoint that maybe added companies who try to get into the watermelon abstract business don’t necessarily accept that advantage,” Frey said. “For us, we can accomplish it all day continued every day. It’s not a claiming for us to get cost-driven out of the assembly and focus on continuing to accommodate a affection beverage.”
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