NAPA, Calif.–(BUSINESS WIRE)–
An catching of apocalyptic accommodation is across-the-board the globe, as admirers of Robert Kirkman’s acknowledged banana alternation and one of cable TV’s best accepted shows able-bodied know, causing the asleep to rise, association to crumble, aliment to become deficient and all address of hardships to be visited aloft the populace. Luckily, there is still wine.
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The Last Wine Company is introducing The Walking Asleep Blood Red Blend and a Cabernet Sauvignon, anniversary featuring a characterization that acknowledge to the Living Wine Labels app, an aggrandized absoluteness accession that brings labels to activity in acute ways.
“Watch The Asleep Rise” by downloading the Living Wine Labels app from the Apple App Store or Google Play Store. The California wines, accessible nationally, retail for $18.99.
The Blood Red Blend sports an angel of Sheriff Rick Grimes staring bottomward the undead. Back the app is launched and acicular at the label, Sheriff Rick fights off the “walkers” in the wine aisle. The Walking Asleep Cabernet Sauvignon characterization appearance a band of zombies, and back the Living Wine Labels app is launched and acicular at the bottle, they breach out of the characterization assimilate the buzz screen. Pointing the app at both labels, back the bottles are ancillary by side, triggers the characters to action anniversary other. Corks are collectible, featuring a array of images such as acid wire, a ambler duke and an undead head.
The Living Wine Labels app builds on the acceptance of the 19 Crimes wine app, which aboriginal brought aggrandized absoluteness to wine labels. The bent rogues on the characterization of anniversary 19 Crimes wine appear to activity to acquaint their own adventure back the app, which has been downloaded added than 500,000 times, is acicular at the label. The Living Wine Labels app will abide to assignment with the 19 Crimes wine labels, as able-bodied as labels from Chateau St. Jean, Beringer Brothers and Gentleman’s Collection, in accession to The Walking Asleep wines. All the labels will accompany ball and agreeable adventures to the wine alley alpha in February, 2018.
Fans of The Walking Asleep banana alternation are loyal and awful involved, with added than 50 actor comics in book and digitally, worldwide. The alternation has millions of followers on amusing media, and The Walking Asleep television show, which will acknowledgment from a winter aperture in February, is the #1 appearance for ages 18-49, with added than 36 actor Facebook followers.
“We apperceive how agog admirers of The Walking Asleep can be and we apprehend they will embrace the Living Wine Labels app and The Walking Asleep wines with absolute excitement,” said Seth Hynes, who is arch the addition of the wines for The Last Wine Company, a affiliation amid Skybound Ball and Treasury Wine Estates. “Finding new and allusive means to affix with consumers is article we affliction actual abundant about and we anticipate The Walking Asleep wine and Living Wine Labels App are a absolute pairing.”
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