HBO keeps stocking the bar with “Game of Thrones”-themed alcohol—this time with scotch declared as best served icy cold.
A appropriate copy “White Walker” Johnnie Walker scotch alleged to the show’s albino undead will anon hit food as aftereffect of a new accord amid Diageo and HBO’s licensing division, which has absolute deals for “Game of Thrones” beers and wine. The appropriate retail amount is $36. Johnnie Walker’s Black Label, one of its amount varieties, sells for almost $30 a bottle.
The bottles use temperature-sensitive ink to acknowledge the bulletin “Winter is Here” on their labels back they ability freezing temperature. The brand’s iconic striding man amulet is ill-fitted up in armor.
Johnnie Walker is planning eight added “Game of Thrones” varieties, including seven that are alleged for anniversary of the houses of Westeros and one alleged for the Night’s Watch. “We knew there was fan appetence for a ‘Game of Thrones’ whisky and already we saw the eyes from Johnnie Walker for a way to coact we knew the abstraction was absolute and the time was now,” Jeff Peters, VP of HBO’s licensing and retail unit, said in a statement. (The series’ final division arrives in 2019, admitting HBO has ordered a pilot for a prequel.)
Marketing affairs accommodate an paid agenda ad accord with ball media cast Fandom, according to a Diageo spokeswoman.
The show’s beer accord is with New York-based ability brewer Ommegang, which this year has appear several Royal Reserve Accumulating varieties, including a barleywine alleged Hand of the Queen, a acerb albino alloy alleged Queen of the Seven Kingdoms and Mother of Dragons, a smoked porter and kriek blend. Next up is a barrel-aged administrative stout alleged King in the North, appointed for November release.
HBO additionally has a accord with wine banker Vintage Wine Estates, whose Game of Thrones accumulating includes a cabernet sauvignon, pinot noir, chardonnay and a red blend.
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