Confined beer bottles with diet labels agnate to those begin on packaged aliment is a aboriginal in the booze industry and is actuality done voluntarily, according to Diageo (DEO) CEO Ivan Menezes. Diageo owns Guinness as able-bodied as Johnnie Walker, Smirnoff and Captain Morgan, and several brands of beer and wine. It sells in 180 countries about the world.
It’s the aboriginal time advice on carbohydrates, calories, fat and protein agreeable in alcoholic beverages will be included on a “serving facts panel,” said Diageo backer Zsoka McDonald. Previously, the aggregation was not accustomed to book such advice on labels, she said.
The aggregation said it will characterization drinks with the bulk of booze independent in a accustomed confined size, as against to the booze agreeable per 100 milliliter, the accepted for diet labels in Europe. Measuring booze and diet agreeable that way is “misleading” because drinks alter broadly in agreement of size, according to Diageo.
Guinness has 35.2 calories per 100 milliliters, according to the brewer’s website. That translates to about 140 calories per U.S. pint, which is 16 ounces. By contrast, a 12 ounce canteen of Budweiser contains about 145 calories.
“Currently, there is no obligation to accommodate such advice in markets worldwide, but we apperceive that consumers are more acute about what’s in their glass,” Menezes said in a statement.
Related: U.K. account has tax cut for beer makers
Diageo said it is alive with the European Union to appear up with a accepted for labeling booze and diet agreeable that is easier for consumers to understand.
Related: Guinness allotment to sponsor N.Y.’s St. Patrick’s Day Parade
“Providing both the diet and booze agreeable of booze drinks, in an accessible to accept ‘per serving’ format, is a above advance on the ambagious accepted system, area there are altered abstracts of booze units beyond the EU,” said Ian Duncan, a Scottish affiliate of the European Parliament.
In the United States, alcoholic beverages are adapted by the Bureau of Alcohol, Tobacco, Firearms and Explosives, not the Aliment and Drug Administration. That agency booze hasn’t been accountable to the aforementioned diet labeling requirements that best foods are.
CNNMoney (New York) Aboriginal appear March 19, 2015: 9:34 AM ET
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