W Records is a Accustomed Aing Footfall for the Brand’s Avant-garde Moves in the Music Industry; Arising All-around Aptitude Will Lay Bottomward Advance in W Complete Suite Recording Studios and Perform at W WAKE UP CALL Music Festivals and Hotels About the World
Global Pop R&B Ascent Star and PMR/Interscope Recording Artist, Amber Mark is the Aboriginal W Records Artist; W to Administer Two Digital and Vinyl Advance from Mark This Month
NEW YORK, Oct. 2, 2018 /PRNewswire/ — W Hotels isn’t aloof boot to their own beat, they’re debuting it. The iconic cast abaft the world’s aboriginal on-property music anniversary alternation (WAKE UP CALL) today announces its newest project: W Records. At its core, W Records is a almanac characterization and ability for artists called by W Hotels and their music industry partners. From signing to release, W Records supports artists through every footfall of development, accouterment recording space, video shoot locations, bond and arrive and finally, administration of the new complete via alive performances, alive and vinyl production. Advance for W Records are recorded, naturally, in W Complete Suites (the brand’s signature, on-site recording studios) with four ascent artists dispatch up to the mic over the aing year. Starting today, advance from the aboriginal artisan will be appear through W Records both digitally and via bound copy runs of vinyl, alms W admirers a bequest way to adore new/next music.
Amber Mark from her accessible music video with W Hotels for the barrage of W Records. Photo by James Arthurs. (PRNewsfoto/Marriott International, Inc.)
“Over the brand’s 20-year lifespan the music industry has afflicted above recognition, and we accept afflicted with it. Affectionate alive performances in our Living Rooms accept acquired into weekend-long music festivals throughout our hotels. The curated soundtracks of years ago accept accustomed way to backward night recording sessions in our W Complete Suites. That’s because one affair charcoal constant: biking and the attraction of a W auberge allowance alarming musicians about the world,” said Anthony Ingham, All-around Cast Leader, W Hotels. “W Records is, undoubtedly, a accustomed aing footfall for W and music. It represents a complete 360-degree admission to our avant-garde music programming – one in which we abutment arising talent, accommodate them a abode to record, administer their music and act as a alive venue. We’ve able anniversary of these tasks in increments before, but now we can do it all.”
Production Notes W Records is acknowledging arising artists, and artists on the angled point of common acclaim with production, distribution, a fully-produced music video and a alive performance. Anniversary artisan will lay bottomward advance in a W Complete Suite (either W Hollywood, W Barcelona, W Bali or W Seattle) and almanac a awning as able-bodied as an aboriginal track. Once the advance are alloyed and mastered, W will absolution 500 copies of limited-edition vinyl which will be beatific to DJs, tastemakers as able-bodied as music-loving SPG/Marriott Rewards Members. Anniversary W Records artisan will blur a music video to accompany the absolution of his or her W-exclusive tracks. It will all culminate in an affectionate alive set for W guests and fans.
Behind the Music The aboriginal W Records artisan is R&B artist, songwriter, ambassador and all-around powerhouse, Amber Mark. Admirers about the apple can beck Mark’s awning of “High On Your Love” by Kings Go Forth starting today, appearance the aboriginal absolute absolution from W Records. Amber Mark is blame off the affairs with a alive achievement in her hometown of New York City at W New York – Times Square on October 10. The additional clue from Mark, a rework of her song “Can You Hear Me,” will be appear anon after. The affectionate appearance will additionally premiere Mark’s music video for “Can You Hear Me (Rework)” which was attempt at W Montréal. Both advance from Mark were recorded beforehand this summer in the W Complete Suite at W Hollywood.
W will abutment the passions of W Records artists above the booth. The absolute W Records activity with Amber Mark is women-led; Amber herself is bearing the advance which accept been mixed/mastered by women and bogus by a women-run vinyl assembly company. All W gain from the alive releases of W Records advance will be donated to a alms of anniversary artist’s choice. Amber Mark, who holds the account of blight acquaintance and aboriginal screenings a and dear, has called The Rose, whose mission it is to save lives through affection bloom services, advancement and admission to affliction for all. Amber chose this alms in account of her mother, Mia Mark, who anesthetized abroad from blight in 2013.
The Liner Notes The W brand’s longstanding relationships with music industry partners, promoters, media and influencers will advice W Records artists cut through an brimming market. Artists will additionally get absolute acknowledgment to added than 110 actor associates of Marriott International’s Rewards programs, accouterment a huge admirers from the start. W Records is in allotment overseen by Giant Step, the business bureau that has created award-winning campaigns for brands like Intel, Samsung and ABSOLUT. Like W, Giant Footfall has a accurate affection for music and is a accustomed cast aural the industry accepting formed with abounding notable artists over the years including Amy Winehouse, Janelle Monae, Lady Gaga and Daft Punk. The W Records aggregation and capabilities are agnate to a baby but able absolute label. W Records is accurate by both centralized and music-centric PR teams amid THINK PR (W brand) and Grandstand Media (artists), non-commercial radio advance from Co-Sign (artists), additional Giant Step’s business aggregation abacus DJ, tastemaker and influencer business to the program’s scope. All-around administration is provided by AWAL (Tom Misch, 3LAU) which connects W Records with audiences through top alive casework including Spotify, Apple Music, iTunes, Amazon, Google Play, and Deezer. This aggregate of a active characterization aggregation with the business ability of W Hotels and Marriott International creates a different and agitative anticipation for the artists alive with W Records to amplify their complete on a all-around scale.
Stay acquainted for the aing artisan advertisement from W Records. In the meantime, amuse appointment W Hotels online to apprentice added about W and music, and chase forth on amusing application #WRECORDS @WHotels. To book your own recording affair at a W Complete Suite, visit: W Bali, W Barcelona, W Hollywood, W Seattle.
About W Hotels Common Born from the adventurous attitude and 24/7 culture of New York City, W Hotels, allotment of Marriott International, Inc., has disrupted and redefined the accommodation arena for about two decades. Trailblazing its way about the globe, with over 50 hotels, W defies expectations and break the norms of acceptable affluence wherever the iconic W assurance lands. With a mission to ammunition guests’ animalism for life, W ignites an affected admiration to absorb it in, alive it up and hit repeat. The brand’s annoying design, iconic Whatever/Whenever account and active Living Rooms actualize an acquaintance that is generally affected but never matched. Innovative, alarming and infectious, the brand’s super-charged activity celebrates guests’ amaranthine appetence to ascertain what’s new/next in anniversary destination, to see more, feel more, go longer, break later. For added advice on W Hotels, appointment whotels.com/theangle or chase us on Twitter, Instagram and Facebook. W Hotels Common is appreciative to participate in the company’s award-winning adherence programs – Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest® (SPG). The programs, operating beneath one set of unparalleled benefits, accredit associates to acquire credibility against chargeless auberge stays, accomplish Elite cachet faster than ever, and seamlessly book or redeem credibility for stays throughout our adherence portfolio of 29 brands and added than 6,700 accommodating hotels in 130 countries & territories. To accept for chargeless or for added advice about the programs, visit members.marriott.com.
About Marriott Rewards, Starwood Preferred Guest (SPG) and The Ritz-Carlton Rewards Marriott International’s award-winning adherence programs – Marriott Rewards, SPG, and The Ritz-Carlton Rewards – affiliate 29 different and iconic all-around brands and over 6,700 characteristic backdrop in 130 countries and territories about the world, accouterment associates with amaranthine afflatus to biking the world. The programs, operating beneath one set of unparalleled benefits, accredit added 110 actor associates to acquire credibility against chargeless auberge stays, and accomplish Elite cachet faster than ever, seamlessly and calmly book or redeem credibility for stays throughout the portfolio. To enhance their travels, affiliate may additionally allow in 120,000 adventures offered on moments.marriott.com. When booking absolute on Marriott.com, SPG.com or any of Marriott’s adaptable apps, associates can booty advantage of absolute Affiliate Rates, chargeless and added Wi-Fi, adaptable check-in and checkout, Adaptable Requests and, wherever available, Adaptable Key. To accept for chargeless or for added advice about the programs, visit Marriott.com or SPG.com. Travelers can additionally affix with Marriott Rewards on Facebook, Twitter and Instagram and apprentice added about #spglife on Facebook, Twitter and Instagram.
Marriott International, Inc. (MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of added than 6,700 backdrop in 30 arch auberge brands spanning 130 countries and territories. Marriott operates and franchises hotels and licenses vacation buying resorts all about the world. The aggregation additionally operates award-winning adherence programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For added information, amuse appointment our website at www.marriott.com, and for the latest aggregation news, appointment www.marriottnewscenter.com. In addition, affix with us on Facebook and @MarriottIntl on Cheep and Instagram.
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