Last adapted on: April 23, 2012 16:26 IST
After Mahesh Babu bagged Thumbs Up, it was the about-face of accession south amateur — Tamil amateur Tamannaah Bhatia — to acreage a bendable alcohol endorsement. Coca Cola has active up the attractive actress, and hopes to use her growing fan abject to their advantage.
Beverage above Coca Cola India has appear that it has roped in Tamil amateur Tamannaah Bhatia as cast agent for its cast Fanta in Tamil Nadu and Karnataka.
The 22-year-old extra starred in six films aftermost year including 100% Love and Ooseravelli.
Click actuality to apprehend about 100% Love, in Tamannaah’s words.
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Tamannaah would appoint with the Fanta consumers to finer endorse all the brand’s accessible initiatives, Coca Cola India said in a statement.
The extra has formed with some of top actors in the industry and enjoys absolutely a fan following.
Commenting on the association, Coca-Cola India and South West Asia Vice President (Marketing) Anupama Ahluwalia said, “We achievement to accept a abounding affiliation with her (Bhatia) and are absolute that she will advice body and added strengthen the brand’s affix with its consumers.”
The aggregation has active Tamannaah as cast agent for Fanta for a aeon of two years, the aggregation said after acknowledgment the banking details. She would be the face of the new ‘Fanta Behind The Label’ advance and will affection in the new television bartering which will go on air tomorrow, the aggregation said.
In addition, customer advance will be accurate by a ambit of activities by radio, print, agenda and on arena initiatives beyond Tamil Nadu and Karnataka, it added. Coca Cola sells assorted beverages brands including Diet Coke, Thums Up, Fanta, Limca, Sprite and Maaza in India.
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