NEW YORK • Procter & Gamble Co.’s Gillette assemblage on Tuesday sued the maker of Schick razors, claiming it falsely marketed a band of clandestine characterization three-blade razors and cartridges as actuality according to or bigger than its accepted Mach3.
Gillette said tests of men age-old 18 to 55 showed that razors from Chesterfield-based Edgewell Personal Affliction Co. created a “statistically cogent cardinal of greater nicks and cuts,” and appropriately were not “as acceptable or bigger than Mach3,” as their labels claim.
“By falsely announcement its razor as actuality ‘as acceptable or better’ than Mach3 and accouterment bargain affliction as compared to Mach3, Edgewell’s accomplishments abuse abuse to Gillette’s acceptability and that of Mach3, appropriately jeopardizing Gillette’s hard-earned continuing and bazaar share,” the complaint said.
The complaint filed in Manhattan federal cloister additionally said that the “many months” of advance time bare for Edgewell’s June rollout of its atom articles meant that aggregation had to borrow three patents for the Mach3 that asleep on April 10.
Edgewell denied the allegations. “Gillette’s Mach3 patents accept asleep and we are assured in the affection and achievement of our clandestine characterization products,” the aggregation said Tuesday in an emailed statement. “We will agilely avert ourselves adjoin these meritless claims and will abide to abutment our admired barter about the world.
Gillette, which is based in Boston, dominates the retail bazaar for men’s razors and blades, area it can allegation college prices for exceptional brands such as Mach3 and Fusion. But it faces burden from lower-cost rivals and online sales.
The accusation seeks bearding damages, a arrest to declared apocryphal announcement and royalties for articles awash beneath such names as Blade, Daylogic and Equate, and by Kroger Co.
According to the complaint, Edgewell told Gillette that its claims for the clandestine characterization razors were based on a “well conducted artefact test” and had offered to actualize the “as acceptable or better” affirmation to retailers that asked.
Shaving products, including Schick, Wilkinson Sword and Edge, annual for added than bisected of Edgewell’s accumulation and revenue.
The aggregation additionally sells Banana Boat and Hawaiian Tropic sunscreen, as able-bodied as tampons and added feminine affliction articles beneath such brands as Playtex and Stayfree.
Edgewell was spun off in July 2015 by array maker Energizer Holdings Inc. The case is Gillette Co. v Edgewell Personal Affliction Co., U.S. District Court, Southern District of New York, No. 16-06623.
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