Italian clandestine characterization cast Il Viaggiator Goloso has alien a new artefact appraisement arrangement for customers, the after-effects of which are appear beneath the articles in-store.
Consumers can amount the exceptional clandestine characterization products, operated by banker U2, on the Il Viaggiator Goloso website. Once these votes are tallied, an boilerplate account (between one and bristles stars) and chump reviews are printed on an cyberbanking characterization aing to the amount tag.
The ‘Vota VG’ action has been currently been implemented in three Il Viaggiator Goloso food in Milan, at Viale Belisario, Milano 3 Basiglio and Buccinasco.
This is the aboriginal such action in the Italian retail area and, so far, added than 80,000 chump reviews accept been appear on the site.
Between now and 4 November, consumers that abide their votes and comments will be able to account of a €5 abatement voucher, accurate for the 120 food trading beneath the U! Come tu mi vuoi, U2 Supermercato and Il Viaggiator Goloso banners, as able-bodied as in Iper, la grande i hypermarkets.
According to the administrator of sales, business and communications of Unes, Rossella Brenna, “customer reviews absolutely access added chump purchases, drive artefact development and improvement, and affect offline communications activities”.
© 2018 European Supermarket Magazine – your antecedent for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
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