July 25, 2005 18:16 IST
Johnnie Walker, the world’s no.1 whisky brand, is 200 years old.
Diageo, the aggregation which now owns the brand, paid tributes to its architect John Walker on the break of the 200th ceremony of his birth. John Walker was built-in on July 25, 1805 at Todriggs Farm, a Kilmarnock, Scotland.
As a adolescent man of 15, he accustomed a baby grocery business in Kilmarnock, tacking the aboriginal footfall on a adventure that would amount ancestors and amphitheater the planet. John Walker acclimated his specialist tea aggregate abilities to actualize the aboriginal compound for what is now the world’s arch choice Scotch whisky — Johnnie Walker, the aggregation said in a statement.
John Walker’s bequest was assured as the Walker ancestors remained at the beginning of the Scotch whisky industry, alive adamantine to set the standards of affection and business practise to actualize what is now a absolutely all-around iconic brand.
The Walker ancestors ethics — charge to adamantine work, honesty, a adamant following of arete and the alertness tot booty risks in following of dearly captivated objectives — are still at the affection of Johnnie Walker today.
Today the Johnnie Walker attribute of the ‘Striding man’ is an figure of claimed advance all over the world.
Over the decades Johnnie Walker brands accept best up abounding celebrated awards. The trend connected in 2005 at the afresh captivated Monde alternative awards area Johnnie Walker Black Label won a gold badge and Johnnie Walker Blue Label and Johnnie Walker Gold Label won a admirable gold medal.
The aggregation has absitively to barrage two absolute whiskies, distinctively created by Jim Beveridge, Master Blender at Johnnie Walker, to admire the occasion.
The aboriginal is appropriately called ‘1805’. This bound copy whisky is housed in a duke fabricated Victorian appearance autograph case and comes with an aged nib pen. In addition, 200 replicas of the aboriginal hand-written compound book of Alexander Walker, John Walker’s grandson (with all the capacity except, of course, the quantities), accept been fabricated and is included in this alarming commemorative gift. None of the 200 bottles will be accessible for retail sale. The bottles will be presented to 200 individuals accounted to accept fabricated the best cogent addition to avant-garde life.
The additional copy is a barillet backbone alloy of Blue Label to bless John Walker’s beat spirit.
Commenting on the new blends, Ben Anderson, all-around class administrator (status, accuracy & scotch whisky), said: “Johnnie Walker has consistently been about alarming others to ability for their dreams, to chase their own claimed progress. The actuality that these 200 bottles will go to individuals that accept fabricated an aberrant addition to avant-garde activity is absolutely what John Walker would accept wanted.”
Diageo is the world’s arch exceptional drinks business with an outstanding accumulating of cooler booze brands beyond spirits, wine and beer categories. These brands include: Johnnie Walker, VAT 69, Black&White, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, and Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a all-around company, trading in over 180 markets about the world.
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