The new announcement is crafted application eight attenuate and ‘ghost’ whiskies from the Johnnie Walker Blue Label affluence including the awful approved Islay distinct malt, Port Ellen – a ‘ghost’ distillery that shut its doors in 1983.
The 43.8% ABV spirit will be accessible in called airports at an RRSP of £300/$399 in a one-litre format. Each canteen in this appropriate absolution is alone numbered.
The barrage will be accurate by alternate retail activations beyond called airports that will aim to affect and brainwash travellers on the origins of Johnnie Walker Blue Label Ghost and Attenuate Port Ellen.
Activations will affection clear holographic and LCD lighting displays showcasing the apparitional capacity of the spirit. A personalised gift-wrapping account will action shoppers the befalling to accommodate a calligraphy appearance hand-written agenda aggressive by the scripted ‘ghost’ distillery names begin on the bottle.
Diageo Global Biking Marketing and Innovation Administrator Anna MacDonald said: “It’s abundantly agitative to advertise the accession of Johnnie Walker Blue Label Ghost and Attenuate Port Ellen to our Global Biking portfolio.
“As a bound edition, this is a different and attenuate alms for the travellers who adore the bigger things in life. Consequently, we ahead that the accession of awful approved Port Ellen stocks will beggarly this aberrant whisky won’t be accessible for long.”
Ghost and Rare
The new barrage follows on the heels of Johnnie Walker Blue Label Ghost and Attenuate Brora aftermost year. Each copy in the alternation offers consumers an befalling to acquaintance the flavours of whiskies from distilleries whose stocks are attenuate and dwindling.
“These whiskies bear a alluring glimpse into addition world, exploring the unique, consummate appearance of whiskies from a baby cardinal of iconic, bankrupt distilleries that accommodate article actual appropriate to every bead of Johnnie Walker Blue Label. It’s absolutely absorbing to be able to put a spotlight on the appearance of these whiskies,” said Johnnie Walker Master Blender Jim Beveridge.
Beveridge and his aggregation of distillers accept recaptured the aspect of begrimed Island distinct malts that was already agitated on ships sailing from Port Ellen by acclimation its appearance with added actual attenuate whiskies.
He explained: “’Ghost’ whiskies from Caledonian and Carsebridge add layers of creamy, boilerplate acidity whilst attenuate malts from Mortlach, Dailuaine, Cragganmore, Blair Athol and Oban bear rolling after-effects of adhering citrus, affluent malt and close bake-apple flavours – all altogether counterbalanced by the characteristic amphibian black of Port Ellen that lingers in the continued and abating finish.”
Johnnie Walker Blue Label Ghost and Attenuate Brora was appear to VIP guests and biking retail media including DFNI at London’s Welsh Chapel. The amplitude – an celebrated Grade II listed above Presbyterian church, was an apt venue, animated a ablaze on the ‘ghostly’ capacity of rarity, abyss of character, and flavour begin in some of Scotland’s rarest whiskies.
At the event, acclaimed actor, writer, administrator and ambassador Stanley Tucci entertained the admirers with an atmospheric achievement of ‘Borealis on the Bay’. The ode was created abnormally for the break by Scottish artist Jon Plunkett and pays admiration to the history and spirit of Kilnaughton Bay, the home of Port Ellen.
Tucci said: “It’s been a admirable acquaintance for me to be allotment of the barrage of the new Johnnie Walker Blue Label Ghost and Attenuate absolution today. I’m captivated to accept been able to analyze the adventure of Port Ellen and amalgamate my affection for accent and achievement with my adulation of whisky.”
On arrival, guests at the ‘Reawakened’ accident were arrive to go on a acoustic adventure of analysis to analyze the hidden base of the Scottish Highlands and Kilnaughton Bay.
Guests enjoyed a card created by acclaimed chef Mark Moriarty. Each advance explored the layers of flavour begin in Johnnie Walker Blue Label Ghost and Attenuate Port Ellen. An absolute tasting of the new limited-edition absolution was led by Beveridge.
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