FAKING FUR: Added than three years afterwards Maya Reik launched her aggregation Marei 1998, the 20-year-old is addition her appetite with a aftereffect characterization alleged “I Am Furless.”
Building off the success of the faux fur items that accept been offered from one division to the next, the artist has absitively to capitalize on that interest. Her own aggregation is self-funded with banking abutment from her family. The Italian-made accumulating is fabricated accessible through a 10-person aggregation in the Tel Aviv home office, as able-bodied as outposts in Milan, New York and Los Angeles.
Seasonal block shows with Modus Operandi has helped to accession her profile, as accept added acceptable ones and bartering to baddest European boutiques and Marie 1998’s e-commerce site. About 60 percent of anniversary sales are apprenticed by the company’s own site, she said. The capital accumulating consists of about 30 styles bartering from $300 for a covering to $2,000 for an abstract dress. By far, the faux fur coats accept been bestsellers, Reik said.
The “I Am Furless” characterization is accepted to barrage in two weeks or so and will accommodate handbags, scarves, sweatshirts and coats. A Paris photo shoot is planned with Daniel Jackont, who afresh attempt the brand’s aboriginal video for its bounce collection. The 12-piece faux fur abridged accumulating will retail from $300 to $800. The plan is to acquaint added projects every two to three weeks, she said.
Connecting with high-profile personalities like Bella Hadid, Amy Adams and Priyanka Chopra has additional cast awareness. Reik said she pitched Hadid’s aggregation and beatific her a few faux fur coats, one of which she acquaint about on Instagram. Chopra, who has the aforementioned stylist as Hadid, again wore one publicly, the artist said, abacus that a Marei stylist affiliated with Adams. “Sometimes it absolutely affects sales and sometimes it aloof affects your followers on Instagram, Facebook and added amusing media. Sometimes they will buy a absolutely altered items because they appear to your web site,” Reik said.
Wanting to appearance how Marie 1998 shoppers are affective and active in the clothes, the architect broke columnist Jackont to shoot a video a Tuscany. “He’s 24 and lives in Tel Aviv. I like to coact with adolescent people, not always, but sometimes. He’s absolutely artistic and he has a actual adult way of attractive at things back he’s filming,” Reik said. “Now I’m alive with him on added projects.”
Her all-embracing affairs accommodate accommodating with non-fashion people, and potentially hosting affairs contest advised to advance brainy health. Having run the additional abstraction by her mother, who is a psychologist, Reik said, “I see so abounding bodies my age, and earlier and younger, who are adversity from all-overs and depression. I would like to actualize affairs contest area bodies could get help, allocution together, actualize art and get out together.”
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