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Even the White House went blush to advance blight acquaintance month. (Saul Loeb / AFP/Getty Images )

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If it’s October it charge be time to anticipate blush — as in blight acquaintance month. Prepare for a deluge of all things pink, from mints to mugs and aggregate in between. The abnormality is as anticipated as the aggression of Christmas, but it doesn’t appear after controversy.

Abounding companies are accused this time of year of “pinkwashing.” Breast Blight Action, a blight movement babysitter group, claims banknote of the phrase, best generally authentic as, “the convenance of application the blush blush and blush ribbons to announce a aggregation has aing the chase for a blight cure and to adjure blight solidarity, alike back the aggregation may be application chemicals affiliated to cancer.”

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Basically it’s a business artifice that can accept little to do with adopting acquaintance or abundant amounts of money. Critics see the access of blush items as annihilation added than a appearance jump to accompany added acquaintance to that company’s cast rather than cancer. If you appetite to apprehend a acceptable allotment on the accomplished phenomenon, analysis out Suzanne Reisman’s blog column from a year ago, as able-bodied as Christie Aschwanden’s thoughts in the L.A. Times about downside of acquaintance campaigns. They’re evergreen.

Last month, BCAction dinged blight nonprofit Susan G. Komen For the Cure for its Promise Me perfume. BCAction claimed the aroma had chemicals not listed on the characterization that are toxic, accept not been activated for animal assurance and accept been apparent to accept abrogating bloom effects. Komen has agreed to reformulate the perfume.

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But assimilate the stuff. Let’s booty a attending at a sampling of the 2011 crop of blush things:

iRenew bracelets, which “may advance balance, endurance, and backbone back worn,” according to the website, now appear in blight acquaintance pink! The aggregation will accord 15% of sales of their blight action armlet (which retails for $19.99) to the 26.2 with Donna National Marathon to Finish Breast Cancer. Those marathons additionally accession money for blight research.

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Need a mint? Try a bound copy Blush Grapefruit Tic Tac! The aggregation is altruistic $100,000 to CancerCare, allotment of its Shake, Share & Care attack that supports blight acquaintance and the nonprofit charity, which provides chargeless abutment casework to bodies who accept been afflicted by cancer. The blush Tic Tacs are declared to advice accession awareness.

You can’t accept fund-raising after T-shirts, and a aggregation alleged Katydid has stepped up, bearing pink-ribbon architecture addict T-shirts. “Burnout tees are the hottest fad for those attractive to amalgamate appearance and comfort,” says a columnist absolution in case you were curious. Oh, and, “The blush award accumulating is accessible in abounding styles and in three colors to apartment [sic] every woman’s needs.” For anniversary acquirement fabricated from the blush award accumulating in October (the shirts retail for about $33), the aggregation will accord $10 to Susan G. Komen for the Cure.

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With a new T-shirt charge appear new makeup, so Motives cosmetics is allowance action blight with Motives Collagen Core lipstick and Motives Mineral lipstick — both in shades of pink, of course. One dollar from the auction of every lipstick ($22.50 and $15.75, respectively) awash amid Wednesday and Oct. 31 will go “to account those afflicted by cancer,” although no specific alms is named. You pays your money, you takes your chances.

Avon has a agglomeration of blight acquaintance ages items, including a blush denim jacket, a tote bag and attach polish. While the aggregation says 100% of gain will go to blight programs, in a account absolution none are specified.

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Sharpie bliss off its “Ink it Pink” attack by allurement celebrities and admirers to assurance autographs and accelerate them to Sharpie. For every autograph the aggregation is giving $1 to the City of Hope. Really? A accomplished dollar? Hey, here’s a crazy thought: If you auctioned off some of those celebrity autographs you ability accomplish added than a dollar. You can accept that one for free. You’re welcome.

Are there more? You bet — added than we accept the time or activity to acquaint you about. But if you accept some thoughts about the course of blush for blight awareness, complete off.

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