Bud Light is abacus letters to its canteen labels to appearance it’s the ‘perfect beer’ for a array of occasions that will be axial to its business to millennial beer drinkers in the advancing year.
The country’s best affairs beer cast said the phrases added below the Bud Light logo will be accent during the Super Bowl and added business efforts in 2015.
The letters are an addendum of the beer brand’s “Perfect Beer for Whatever Happens” ad attack that debuted during this year’s Super Bowl. “Everything Bud Light will be accomplishing in 2015 will be in band with a ‘Perfect Beer for Whatever Happens,'” Alex Lambrecht, Bud Light cast carnality president, told the Post-Dispatch. “We will be accustomed this over to aggregate we do.”
Forty seven letters will admission on 12-ounce bottles alpha Dec. 15 and added will be added after to cans and Bud Light cups that are served at antic venues and added events.
One bulletin says it’s “the absolute beer for abrogation your abundance area in addition time zone.” Added says it’s “the absolute beer for throwing a abruptness affair for yourself.”
The new packaging is advised to attract millennials age-old 21 to 27. “It’s advised to affect consumers to be up for whatever and to affect them to accept fun in the moment,” Lambrecht said.
For Super Bowl XLIX on Feb. 1, A-B affairs to host a “House of Whatever” affair throughout the 3-day weekend at a city Phoenix hotel.
Some Bud Light canteen letters will accommodate invitations for bodies to appear the House of Whatever accident in Phoenix, Lambrecht said. The brewer additionally affairs to add event-specific letters on Bud Light packaging that could accommodate invitations to aback date areas at concerts.
St. Louis-based Anheuser-Busch is the U.S. address for A-B InBev.
Also during the Super Bowl, A-B affairs to accomplish four amusing media command centers in St. Louis, Phoenix, New York City, and Palo Alto, Calif., to actualize agreeable for Facebook, YouTube and Twitter.
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