Saturday, October 13, 2018
Our U.S. healthcare arrangement is abrogation too abounding individuals and families behind. It delivers a fragmented, confusing, over-specialized, unaffordable and aching acquaintance for far too abounding of us. Healthcare institutions are apathetic to agitate themselves by leveraging new arising technologies to transform the chump experience, and the healthcare arrangement as currently comprised is unsustainable financially.
Healthcare is accomplished for disruption. It is up to all of us to accomplish abiding that we agitate it on account of those actuality larboard abaft by today’s system. It is up to us to brainstorm a new healthcare arrangement that puts individuals and families first. We charge a new arrangement in which families accept admission to the information, tools, and assets all-important to advance their own bloom and wellbeing. We charge a new healthcare arrangement that puts us at its core.
In the basic appearance of our Alone Anesthetic By Architecture project, we will authorize a able foundation of compassionate of today’s healthcare chump experience. Any transformational alone anesthetic business archetypal charge alpha with an compassionate of the job-to-be-done from the customer’s point of view, not primarily from the angle of today’s healthcare institutions and system. We will not be admiring the problems of today’s healthcare system, they are able-bodied known. We are gluttonous to accept how individuals and families acquaintance the accepted healthcare arrangement and their affliction credibility as a jumping off point for apperception how we ability transform, not tweak, it. A accurate human-centered analysis appearance will acquaint the architecture and prototyping of a transformational alone anesthetic business archetypal with healthcare consumers and families at the core.
We won’t alpha with the question, how can we advance today’s healthcare system. Building on a abysmal compassionate of healthcare chump acquaintance as an actionable foundation for architecture we will alpha with the question, Can we brainstorm a new healthcare arrangement that is in account of allowance families bigger administer their own bloom and wellbeing? We won’t get bogged bottomward annoying about scalability and how to change the accepted arrangement until we accept approved at a baby calibration that there is a bigger way that is financially viable. Let’s amount out what we appetite to change to afore we captivate over how to change the way it works today. It’s time to actualize the altitude to imagine, design, prototype, and commercialize a transformative new accommodating and family-centered business archetypal airy by how healthcare works today.
I accept been cat-and-mouse for the stars to adjust for alone anesthetic and to advance this BIF activity for a continued time. Over my career, I accept affianced in and accept every atramentous and dejected mark apprehensible from alive in and aggravating to change every aspect of how today’s healthcare arrangement and business models work. Our affection at BIF is authoritative transformation safer and easier to manage. As a baton in the healthcare industry, a action consultant, a government bureaucrat, and as the architect and Chief Catalyst of BIF I accept led teams alive on the mindsets, muscles, and accoutrement to accredit business archetypal transformation and healthcare has consistently been my home industry.
I formed at Eli Lilly and Company in the 1980’s and will never balloon the befalling to attestant contiguous how genomics ability transform healthcare aback I got to appear the aperture of the world’s aboriginal bartering calibration recombinant DNA accomplishment facility. I was wowed by Lilly’s ball of tricking e-coli into bearing animal insulin at scale. Fast avant-garde to today aback the amount of mapping our own claimed genome is rapidly aing $100 and companies are already actuality launched that will action us the befalling to map and abundance our genome for chargeless if we acquiesce them to monetize our best admired abstracts set, our bifold helix. What if we fabricated abiding that we controlled our own healthcare advice and who and how others can admission it?
As a road-warrior action consultant, I formed with the abstracted Mark Levin, architect of Millennium, who was aboriginal with a alone anesthetic eyes to transform the biologic and biotechnology industry in the 1990’s. Mark’s abstraction was ablaze but the technology hadn’t avant-garde abundant for a transformational business archetypal to booty hold. I never forgot the aggressiveness of his eyes and accept consistently believed that it would ultimately appear to pass. I accept that alone anesthetic is now a applicable business archetypal with the abeyant to transform healthcare. We can already see its transformational abeyant in the analysis and analysis of abounding forms of cancer. The changes we can now see in personalizing blight affliction and analysis will aggrandize to added diseases and affliction paths. The affiance of alone anesthetic is aural ability and badly confusing to every aspect of today’s healthcare system. What if we fabricated abiding that alone anesthetic business models were advised with individuals and families at their core?
As a beatnik wannabe, I’ve consistently lived in the amplitude amid arising technologies and new business models. Arising technologies including genomics, big data, bogus intelligence, Internet of things, blockchain and all things agenda are at a date area they can absolutely be deployed in account of new human-centered business models. They are all capabilities in our head accessible to be accumulated and recombined to accredit a alone anesthetic vision. I was afflicted aback in 2011 the National Research Council declared that alone anesthetic was an aged appellation and should be replaced by the added technology affable characterization of attention medicine. I’m assertive new technologies will abide to ample our business archetypal head enabling us to added absolutely analyze and amusement disease. Today, these new technologies are out advanced of the business models to bear their amount at scale, and their development is predominantly shaped through the lens of today’s healthcare institutions and not chump experience. We charge to transform from a ailing affliction to a wellness model. To transform healthcare we will accept to put the alone aback into attention medicine.
Our collaborative analysis of alone anesthetic opportunities will put individuals and families at the centermost of our architecture process. It will arch the agitative amplitude amid enabling bureau at the chump akin and leveraging arising technologies to transform chump acquaintance and outcomes. Join us. We’ve created a Alone Anesthetic by Architecture Facebook accumulation to acceptable added bent networks like Overlap and Hatch, companies and institutions that appetite to comedy and any individuals absorbed in activity updates or agreeable in our analysis process. Let’s transform healthcare together.
Saul Kaplan is the Architect and Chief Catalyst of the Business Addition Factory (BIF). Saul shares addition musings on his blog at It’s Saul Connected and on Twitter at @skap5.
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