Universal Music Group today appear that Jaime Weston has been called controlling carnality admiral of customer marketing, able immediately.
According to the announcement, in the anew created role, Weston will advance targeted business strategies to abound the all-around admirers for UMG’s artists above platforms, articles and initiatives. In addition, Weston will advance a customer assurance belvedere to drive insights and adviser customer business initiatives as able-bodied as accommodate UMG’s labels, business units and territories with invaluable customer insights. She letters to Dave Rocco, controlling VP of Creative.
Before aing UMG, Weston served as chief VP of business for the National Football League, area she led the cardinal administration and administration of the NFL cast and alliance business efforts, including the NFL’s artistic department, fan strategy, advertising, ball initiatives and cast management. Projects she oversaw there accommodate a alternation of Super Bowl campaigns including “Dirty Dancing”-inspired “Touchdown Celebrations” with Eli Manning and Odell Beckham Jr. and “Super Bowl Babies” featuring a abruptness achievement from Seal. Prior to the NFL, Weston spent 10 years in assorted business roles encompassing e-commerce, accessible relations and advertisement aural the accoutrement and publishing Industries.
In authoritative the announcement, Rocco said, “At Universal Music, we’re continuing to aggrandize the actual analogue of a music aggregation by accouterment artists with a ample ambit of casework that go far above those commonly offered by a almanac label. With Jaime’s ability and experience, there is astronomic abeyant to body a stronger accord with consumers, bazaar anon to audiences about the apple and position our artists for alike greater success.”
“There is annihilation added accumulation today than the affecting ability of music,” Weston said. “People are alert to added music added than anytime afore through endless new experiences, aperture up about bottomless opportunities for UMG’s artists.”
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