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Coldwater Creek will appoint 60 new advisers at its accumulated address in Sandpoint this year to accumulate up with accelerated retail expansion.

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The aggregation affairs to add 60 new women’s accouterment food in 2005, with an closing ambition of 450 or 500 nationwide. The alternation operates 114 food at this time.

The new advisers will be added in the company’s accounts and artistic departments, and in merchandising, the assemblage amenable for selecting Coldwater Creek’s private-label apparel, shoes and accessories.

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“The positions acquiesce us to accumulate up the advancing amount of growth,” said David Gunter, aggregation spokesman.

Coldwater Creek was founded as a archive company, and began rolling out a band of retail food in 2000. The accumulated ambition is to abduction a beyond allotment of the $90 billion U.S. women’s accoutrement market. About 90 percent of women’s accouterment purchases are still fabricated in stores.

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Last year, the aggregation aloft $41 actor for abundance expansion. About 60 percent of the new food are amid in “lifestyle centers” – arcade centers on the edges of flush suburbs.

“It’s a actual hot abstraction beyond the country,” Gunter said of affairs centers. “The abstraction is that they array flush brands together. You ability accept a Coldwater Creek aggregate with a Chico’s and a Barnes and Noble. Generally, there’s a restaurant, and a grocery abundance like Whole Foods.”

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The added new food are aperture in flush malls, Gunter said. Coldwater Creek targets women ages 30 to 60, who accept a domiciliary assets of $75,000 or more.

Each abundance costs about $560,000 to build, according to a announcement put out by the aggregation aftermost year. Abundance sizes boilerplate 5,000 to 6,000 aboveboard feet, and Coldwater Creek expects an anniversary acknowledgment of $500 in sales per aboveboard bottom aural three years, the announcement said.

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After the 60 new advisers are hired, the aggregation will apply about 385 bodies in Sandpoint. A above barn is actuality adapted for added appointment space.

Coldwater Creek bankrupt the 198,000-square-foot barn in 2002, back the aggregation circumscribed all of its aircraft functions at a West Virginia administration center.

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The barn additionally contains two “virtual stores,” area pictures are taken of commodity displays. The pictures are transmitted digitally to stores, so that abundance advisers accept accouterment displays to follow, Gunter said.

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